Morgan Stanley views broadly flat year-on-year iPhone 18 Pro/Pro Max lead times outside China as constructive because premium production is 18% higher than last year. The firm remains focused on channel inventory, third-party sell-through and possible production-plan changes.
- At four days after pre-orders began, iPhone 18 Pro/Pro Max lead times were generally flat to slightly longer year on year outside China.
- Premium iPhone 18 Pro/Pro Max/Duo builds are estimated at 71 million in C2H26, versus 60 million iPhone 17 Pro/Pro Max builds in C2H25.
- The report argues that stable lead times despite better availability suggest underlying premium demand is healthier than feared.
- Early lead times have historically shown zero correlation with cycle strength, iPhone revenue or Apple share performance more than three months after launch.
- Morgan Stanley maintains an Overweight rating and a $360 price target.