BofA expects only 1% constant-FX growth in Chinese luxury demand in 2027 and forecasts 4% global luxury growth, reflecting muted consumer confidence, weaker jewellery and watch trends, and fiscal pressure on high-net-worth consumers.
- Sector revenue growth is forecast to slow to about 4% constant FX in 3Q26, a 270bp deceleration from 2Q.
- BofA cut sector revenue estimates by about 1% and EBIT/EPS estimates by 2-3% for 2027-28.
- Chinese consumers account for 29% of sector revenue, making weak China demand material for the global sector.
- Hard luxury is relatively resilient, but Mainland China jewellery sales fell 14% year-on-year in 3Q26TD.
- Hong Kong continues to capture Chinese offshore spend, supported by tourism, FX and high-net-worth consumption.