AI momentum pullback enters a mature phase, while earnings and improving inflation support further equity broadening
AI summary card
AI momentum pullback enters a mature phase, while earnings and improving inflation support further equity broadening
J.P. Morgan believes the recent pullback in AI and semiconductors is unlikely to develop into sustained market weakness; peaking inflation, strong earnings, and cooling positioning will support further equity gains and a broadening of market leadership in the second half.
- The Korean market has fallen about 25% from its peak, and the SOX is down about 20% from its peak, yet the MSCI World remains near record highs, showing strong overall market resilience.
- The report believes semiconductor fundamentals remain supportive: AI capex and data center demand continue, DRAM/NAND supply tightness may persist through 2028, and stock prices have recently diverged from earnings.
- US headline CPI 3-month annualized fell from 8.2% in May to 2.8% in June, while long-term inflation expectations remain anchored, suggesting pressure from rates and the dollar may ease.
- Early second-quarter earnings have been strong, with about 97% of reported S&P 500 companies beating EPS expectations, above the long-term average of 76%, and the overall stock price reaction to earnings beats has been positive.
- Eurozone EPS revision momentum has improved consecutively and the gap versus the US has narrowed; the report is relatively bullish on the Eurozone, cyclicals, and emerging markets, while avoiding AI-disruption baskets and energy.
Report interpretation
Overview
This report is a global equity strategy report focused on whether the recent pullback in AI-related stocks and momentum factors will drag down the broader market. It argues that the retreat in AI and semiconductors mainly reflects crowded positioning, momentum clearing, and concerns over hyperscaler cloud capex monetization, and should not be interpreted as the start of sustained weakness in global equities. Peaking inflation data, easing bond yield pressure, a potentially weaker dollar, and a strong second-quarter earnings season together support a broadening of market leadership in the second half from the narrow AI trade toward broader cyclical and regional opportunities.
Core views
The core views of the report are: first, the AI momentum unwind and semiconductor pullback have already released a meaningful share of technical risk, with SOX RSI near oversold and Mag-7 relative valuations now cheaper. Second, semiconductor fundamentals remain solid, as AI capex, data center demand, DRAM/NAND supply tightness, and earnings resilience mean the sector may find support soon. Third, peaking inflation helps reduce bond yields and central bank hawkish pressure, while promoting rotation from concentrated AI trades toward broader cyclicals, consumption, and Eurozone earnings recovery. Fourth, geopolitical shocks may create volatility, but the report believes the market is increasingly inclined to treat such risks as temporary shocks, and still recommends using related pullbacks to add equity exposure. Fifth, early second-quarter earnings data support the broader market, especially semiconductors and banks.
Analysis framework
The report combines technicals, macro inflation, earnings season data, regional EPS revisions, and cross-asset signals in forming its strategy view. On the technical side, it focuses on SOX, Mag-7 relative performance, momentum factor pullbacks, RSI, and positioning indicators; on the macro side, it tracks CPI, Brent oil prices, inflation expectations, the US 2-year yield, and Fed funds futures; on earnings, it examines EPS beat rates for the S&P 500 and Stoxx 600, stock price reactions on earnings release dates, and the convergence in Eurozone versus US EPS revisions.
Methodology notes
Broadening from AI and momentum trades toward wider cyclical and regional opportunities
The report interprets the recent pullback in AI-related assets as part of a broadening in market leadership and a momentum factor unwind, rather than a deterioration in systemic risk; against a backdrop of falling inflation and improving earnings, cyclicals remain preferred over defensives.
Momentum factor pullback and semiconductors nearing oversold
The report uses SOX RSI, S&P 500 momentum factor long-short baskets, and technical positioning indicators to judge that previously crowded trades have been materially unwound and that semiconductors may be entering a buyable zone.
Peaking inflation supports valuations and market broadening
The report argues that falling energy prices, slower headline CPI, and anchored long-term inflation expectations will reduce bond yields and lessen pressure for further central bank hawkishness, thereby supporting equity valuations and late-cycle sectors.
Eurozone EPS revisions catching up with the US
Through the narrowing gap in EPS revisions between MSCI Eurozone and the S&P 500, the report supports the case for Eurozone earnings catch-up and a relative opportunity in European equities.
Asset mapping & comparison
Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).
- Global EquitiesOverall bullish
- Strengths
- Peaking inflation, a strong earnings season, lighter positioning, and broader market leadership together support further upside.
- Weaknesses
- Geopolitical conflict and the unwinding of AI trades may still create short-term volatility.
- Comparison
- The report argues that unlike in 2022, inflation expectations have not become unanchored this time, and wage growth is also slowing.
- Risks
- A renewed rise in oil prices, escalation of the Iran conflict, or central banks turning more hawkish than expected.
- SemiconductorsTactically bullish
- Strengths
- AI capex, data center demand, DRAM/NAND supply tightness, and earnings resilience remain in place, while stock prices have diverged from earnings.
- Weaknesses
- Recently pressured by crowded positioning, momentum pullbacks, concerns over memory pricing, and doubts about hyperscaler capex monetization.
- Comparison
- Relative to other AI-related stocks, the report believes semiconductors are more likely to find support first.
- Risks
- Deferred AI chip demand, earlier-than-expected supply release, competition from Chinese manufacturers, and weaker hyperscaler capex guidance.
- Mag-7Cautious turning constructive
- Strengths
- Relative valuations have become cheaper, and earnings still support a rebound in share prices.
- Weaknesses
- They still lag the broader market year to date and are still digesting prior crowding in the AI trade.
- Comparison
- The report does not expect a full repeat of the second half of 2025 rally dominated solely by the Mag-7, but it believes there is still upside over the coming months.
- Risks
- AI commercialization returns disappointing, doubts about capex, or regulatory and valuation pressure.
- CyclicalsPreferred over defensives
- Strengths
- US and European cyclicals have outperformed defensives by about 7% and 5% year to date respectively, and the macro and earnings backdrop still supports continuation.
- Weaknesses
- Consumer subsectors had previously still lagged significantly, so participation needs to broaden further.
- Comparison
- Compared with defensives, they benefit more from falling inflation, improving real income, and economic resilience.
- Risks
- Slower growth, a rebound in yields, or geopolitical shocks dragging on risk appetite.
- Eurozone EquitiesRelatively favored
- Strengths
- EPS revisions have converged with the US, while fiscal impulse, industrial and defense demand, and a weaker EUR support exporters.
- Weaknesses
- If the Iran conflict escalates further in the second half, the earnings uptrend may be disrupted.
- Comparison
- The report believes the Eurozone has earnings catch-up potential relative to the US.
- Risks
- An energy price shock, a stronger euro, slower external demand, or renewed geopolitical escalation.
- AI-disruption baskets: software, business services, mediaAvoid or bearish
- Strengths
- Valuations of some individual stocks have already corrected significantly.
- Weaknesses
- The report maintains a fundamentally bearish view, arguing that AI adoption will hit revenue models, pricing power, and profit pools.
- Comparison
- Weaker than AI infrastructure beneficiaries such as semiconductors.
- Risks
- If the direction of AI commercialization changes or cost-cutting demand is stronger than expected, these sectors could continue to underperform.
- Energy stocksAvoid
- Strengths
- Rising oil prices or geopolitical conflict could provide short-term support.
- Weaknesses
- The report uses peaking inflation and falling Brent as evidence of macro improvement and is not constructive on energy positioning.
- Comparison
- Relative to cyclicals, semiconductors, and the Eurozone, energy is not a preferred direction in the report.
- Risks
- Escalation of Middle East conflict causing a sharp rise in oil prices could change short-term relative performance.
- Emerging Market EquitiesMaintain OW
- Strengths
- The report believes the EM memory trade still has room to run, with limited new supply before 2028.
- Weaknesses
- More heavily affected by global risk appetite, the dollar, and geopolitical disturbances.
- Comparison
- Against the backdrop of global equities hitting new highs, the report still believes the probability of further upside is greater than downside.
- Risks
- A stronger dollar, a renewed rise in US interest rates, or a reversal in the memory cycle.
Key data
- Korean market drawdown from peakAbout 25%The report states that Korea has fallen about 25% from last month's peak, mainly dragged down by major memory chip companies.
- SOX drawdown from peakAbout 20%The report states that the SOX has fallen about 20% from its peak, though RSI is near oversold.
- Year-to-date relative performance of AI at risk basketsLagging by 20%+AI-disruption baskets such as software, business services, and media continue to significantly underperform.
- US headline CPI 3-month annualizedFrom 8.2% down to 2.8%The May to June readings declined sharply, which the report believes helps reduce inflation pressure in the second half.
- US 5Y5Y inflation forwardsHeld within a 25bp range, without breaking above 2.60%Long-term inflation expectations remain anchored, which is a key difference versus 2022.
- Early S&P 500 EPS beat rateAbout 97%Above the long-term average of about 76%, supporting the cushioning role of earnings season for the broader market.
- Median earnings-day performance for S&P 500 beatersAbout 1.6%The table shows a positive stock price reaction on earnings day for companies beating EPS expectations.
- Average earnings-day performance for Stoxx 600 beatersAbout 2.4%European companies also saw positive stock price reactions after beating earnings expectations.
- MSCI Eurozone EPS revisionsCurrent 18%, improved by 22 percentage points versus Jan '26The table shows that Eurozone EPS revision momentum has improved significantly.
- DRAM/NAND supply tightnessMay persist through 2028The report cites the global tech team view that AI/server demand and HBM prioritization will keep traditional DRAM/NAND supply tight.
Impact & implications
The investment implication is that the recent pullback in AI and semiconductors should be viewed more as a tactical re-entry opportunity rather than a signal to reduce overall equity exposure. At the portfolio level, investors can continue to use geopolitically driven pullbacks to add equity exposure, favor cyclicals over defensives, favor the Eurozone over the US, and watch for semiconductors to regain investor inflows during the summer. By contrast, software, business services, and media sectors whose revenue or profit pools may be eroded by AI, as well as energy stocks, are listed by the report as areas to avoid.
Risks
- The Iran conflict or other geopolitical events could re-escalate, pushing up oil prices and weakening risk appetite.
- A rebound in Brent could push headline CPI higher again, weakening the peaking inflation and falling yields thesis.
- If hyperscaler capex guidance weakens, it could hurt semiconductors and the AI infrastructure chain.
- If AI monetization disappoints or token efficiency improves too quickly, sectors such as software, business services, and media could face further pressure.
- If central banks remain more hawkish or the market prices in more rate hikes than the report expects, equity valuations may come under pressure.
- If subsequent second-quarter earnings releases are weaker than the early sample, the earnings support thesis may be weakened.
- If the improvement in Eurozone earnings revisions does not continue, the allocation view favoring the Eurozone over the US may be challenged.
What to watch
- Whether SOX RSI and the divergence between semiconductor prices and earnings will repair.
- Hyperscaler capex guidance and data center capacity plans beyond 2027.
- Whether DRAM and NAND prices, revenue growth, and supply tightness will persist through 2028.
- US headline CPI, core CPI, core PCE, and Brent pass-through to inflation.
- Whether US 5Y5Y inflation forwards remain anchored and below 2.60%.
- Whether US 2-year Treasury yields and Fed funds futures pricing for further tightening continue to decline.
- Subsequent second-quarter earnings beat rates and earnings-day stock reactions for the S&P 500 and Stoxx 600.
- Whether Eurozone EPS revisions continue to improve relative to the US.
- Whether the Iran conflict and energy transport risks escalate again.
- Whether market leadership broadens from AI/Mag-7 to cyclicals, consumption, and Europe-related sectors.