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UBS expects China developers' 1H26 earnings to decline 26% YoY, but recommends looking through short-term earnings pressure to sector stabilization signals

Institution
UBS
Date
2026-07-24
Authors
John Lam, CFA, Vera Gong, CFA, Mark Leung, Ben Ho
Company
China Property and Property Management Sector
Ticker
-
Industry
Real Estate
Rating
Top picks among developers are COLI and CR Land, and top pick in property management is CR Mixc; COPH maintained at Neutral
NeutralLow confidenceThe report believes 2026E earnings mainly reflect the pressure from declining presales and home prices in 2025, but there are signs of stabilization in home prices and rents in tier-one cities, so it remains relatively positive on developers; residential property management is still affected by declining completions, vacant properties, collections, and margin pressure.
AuthorsJohn Lam, CFA, Vera Gong, CFA, Mark Leung, Ben Ho
Business segmentsProperty Development、Investment Properties、Property Management、Commercial Management、Value-added Services
Research firm divisions/subsidiariesUBS(Other)

AI summary card

UBS expects China developers' 1H26 earnings to decline 26% YoY, but recommends looking through short-term earnings pressure to sector stabilization signals

The report cuts earnings forecasts for multiple developers and property management companies, believing developers are dragged in the short term by lower recognized revenue, gross margin pressure, and impairments, but stabilizing prices and rents in tier-one cities support a relatively positive view on quality developers.

Developers: relatively positive, top picks COLI and CR Land; residential property management: cautious; COPH: Neutral, target price HK$3.90.
China Real EstateProperty Management1H26 Results PreviewEarnings DowngradeTarget Price AdjustmentNAV/SOTP ValuationPE Valuation
  • UBS expects average 1H26 earnings for covered developers to decline 26% YoY, mainly due to lower recognized revenue, pressure on development gross margins, and inventory impairments.
  • Among developers, CR Land is expected to deliver the best performance, with core profit flat YoY; C&D International, COLI, and Seazen are expected to decline about 8%, 9%-10%, and 16% respectively.
  • Weighted average earnings for property management companies are expected to grow 4% YoY, but excluding CR Mixc, residential property management is expected to decline about 1% YoY, pressured by property management margins, collections, area exits, and slower value-added services.
  • UBS lowered COPH's target price by 29% to HK$3.90, Greentown China's target price by 13% to HK$13.00, and Seazen's target price by 30% to HK$2.30.
  • The report's top developer picks are COLI and CR Land, and the top property management name is CR Mixc, citing market share gains and dividend yield support.

Report interpretation

Overview

This UBS report is a 1H26 results preview for Chinese property developers and property management companies. The core view is that developers' short-term earnings will remain under significant pressure, with average 1H26 earnings expected to decline 26% YoY, but this earnings pressure largely reflects the recognized impact of declining presales and home prices in 2025, and investors should focus on early stabilization signals such as improving home prices, rents, and inventory listings in tier-one cities. In the property management sector, CR Mixc remains resilient due to growth in commercial management, while residential property management companies continue to face pressure from collections, margins, and area growth.

Core views

The report presents differentiated views on developers and property managers. On developers, CR Land is expected to keep 1H26 core profit flat YoY as disposal gains and investment property growth offset pressure in the development business; declines for C&D International, COLI, and Seazen are relatively manageable, while earnings declines are deeper for Longfor, Yuexiu Property, and Greentown China. On property management, Greentown Service is expected to grow 13% and CR Mixc 10%, but Onewo, Country Garden Services, and COPH are expected to decline. UBS believes developers remain cautious on land investment: land acquisition by major developers fell 18% YoY in 1H26, and the average ratio of new saleable resources to contracted sales was 0.54x, which may weigh on 2H26 sales.

Analysis framework

The report uses a combination of company-level results previews, earnings forecast revisions, valuation multiples, and NAV/SOTP frameworks. Developer analysis focuses on development property recognition, development margins, inventory impairment, investment property income, disposal gains, land bank, and land acquisition intensity; property management analysis focuses on managed area, property management margins, collection rates, exited area, value-added service income, and commercial management contract expansion. In valuation, some companies use target PE, while developers with losses or high earnings volatility use SOTP or NAV discount approaches.

Methodology notes

  • Earnings Forecast1H26E Results Preview

    YoY earnings growth and earnings downgrades

    Assess 1H26 earnings changes based on factors such as recognized revenue, gross margin, impairments, investment property growth, and disposal gains, and adjust 2026-2028E earnings forecasts accordingly.

  • Valuation methodsPE Valuation

    Target P/E

    COPH target price is based on 9x 2027E PE; Greentown China target price is based on normalized earnings and 7x PE.

  • Valuation methodsSOTP/NAV Valuation

    Sum-of-the-parts valuation and NAV discount

    Longfor and Seazen use SOTP/NAV frameworks, valuing investment properties, property management, and development businesses separately, then applying an NAV discount to derive target prices.

  • Industry TrackingLand Investment and Saleable Resource Tracking

    Ratio of new saleable resources to contracted sales

    The report uses YoY changes in land acquisition by major developers and the ratio of new saleable resources to contracted sales to judge future sales supply and growth pressure.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • CR Land
    One of the top developer picks
    Strengths
    1H26 core profit is expected to be flat YoY, with disposal gains and investment property growth offsetting pressure from lower development recognition and impairments.
    Weaknesses
    Revenue and margins in the development business are still affected by the industry downturn.
    Comparison
    Expected to perform best among covered developers.
    Risks
    Further decline in development property recognition, higher-than-expected inventory impairments, and weaker-than-expected performance of commercial assets.
  • COLI
    One of the top developer picks
    Strengths
    UBS maintains Buy with a target price of HK$25.00, believing its market share gains and dividend yield provide support.
    Weaknesses
    1H26 core profit is still expected to decline about 9%-10% YoY, mainly dragged by lower development business margins.
    Comparison
    Smaller earnings decline than most developers.
    Risks
    Continued decline in development gross margin and slower-than-expected sales recovery.
  • CR Mixc
    Top pick in property management and commercial management
    Strengths
    1H26 earnings are expected to grow 10% YoY, with 8% same-store mall retail sales growth, faster expansion of third-party commercial management contracts, and support from 2026E dividend yield.
    Weaknesses
    Residential property management operations are expected to remain broadly stable, with growth mainly reliant on the commercial management segment.
    Comparison
    Compared with residential property management companies, its commercial management business is more resilient.
    Risks
    Weaker consumer demand, slower-than-expected expansion of commercial management contracts, and slower tenant sales growth.
  • COPH
    Representative residential property management company, rated Neutral
    Strengths
    The share price has already corrected since the start of the year, and the report believes the market has largely reflected earnings downgrades and the drag from residential real estate; 2027E dividend yield is about 5%.
    Weaknesses
    Managed area expansion, collection rates, property management gross margin, and value-added service margins are all under pressure, and 2026E/27E/28E earnings forecasts were cut by 23%/29%/31%.
    Comparison
    Compared with CR Mixc and Greentown Service, it has stronger residential property management exposure and more evident growth pressure.
    Risks
    Fewer deliveries from related developers, intensifying competition for third-party projects, and continued drag on area growth from exits of low-profit projects.
  • Greentown China
    Buy but with sharply reduced earnings forecasts
    Strengths
    The HK$13.00 target price still implies upside versus the current price, with valuation based on normalized earnings.
    Weaknesses
    2026-2028E earnings forecasts were cut by 30%-94%, leaving near-term earnings very thin.
    Comparison
    Earnings pressure is greater than for COLI, CR Land, and C&D International.
    Risks
    Slow land replenishment and continued margin and impairment pressure from destocking.
  • Seazen Group
    Buy but with target price reduced
    Strengths
    Buy is maintained with a target price of HK$2.30, based on a 42% NAV discount.
    Weaknesses
    1H26 contracted sales fell 36% YoY, investment property income growth slowed, and 2026-2028E earnings forecasts were cut by 53%-61%.
    Comparison
    Fundamentals are more volatile than those of quality SOE and central SOE developers.
    Risks
    Further slowdown in investment property growth, destocking pressure in the development business, and wider NAV discount.
  • Longfor
    Neutral, valued using SOTP
    Strengths
    Investment property and property management businesses still provide some asset value support, and the target price is maintained at HK$10.20.
    Weaknesses
    2027-2028E core profit was cut and is expected to turn into core losses, with the development business margin assumption lowered to -15%.
    Comparison
    Compared with CR Land and COLI, the development business faces higher loss risk.
    Risks
    Slower-than-expected recovery in sales and land acquisition, higher interest expenses, and wider development business losses.

Key data

  • Average 1H26E earnings change for developers-26% YoYBelow -18% in 1H25, but better than -41% in FY2025.
  • 1H26 land acquisition change for major developers-18% YoYAverage across ten major developers.
  • New saleable resources / contracted sales ratio0.54xAverage level for major developers as of 1H26, indicating weak follow-up sales supply.
  • 1H26E weighted average earnings growth for property management companies+4% YoYSlower than +8% in 1H25 and +6% in FY25.
  • CR Mixc 1H26E earnings growth+10% YoYDriven by 8% same-store mall retail sales growth and expansion of third-party commercial management contracts.
  • COPH earnings forecast cut2026E/27E/28E cut by 23%/29%/31%Reflects a weaker outlook for residential property management, and pressure on collections and margins.
  • COPH target priceHK$3.90Lowered 29% from HK$5.50, based on 9x 2027E PE.
  • Greentown China target priceHK$13.00Lowered 13% from HK$15.00, based on 7x normalized earnings.
  • Seazen target priceHK$2.30Lowered 30% from HK$3.30, based on a 42% NAV discount.

Impact & implications

In investment terms, the report distinguishes short-term earnings pressure from medium-term signs of fundamental improvement. Developers' near-term results remain weak, but if home prices and rents in tier-one cities stabilize and declines in tier-two city prices continue to narrow, the market may focus more on the asset quality, cash flow, and dividends of quality developers. The property management sector is more dependent on commercial management or expansion in quality projects, while pure residential property management companies still face dual constraints from area growth and collection quality. The target price cuts show earnings expectations still need resetting, but some quality companies still retain valuation recovery and dividend support.

Risks

  • Home prices and sales recover more weakly than expected, causing continued pressure on developers' recognized revenue, gross margins, and cash flow.
  • Inventory impairments come in above expectations, further dragging developers' core profits.
  • Contraction in land investment leads to insufficient contracted sales supply in 2H26 and beyond.
  • Falling collection rates in residential property management, more vacant properties, and exits of low-profit projects weigh on area growth and margins.
  • Weak consumer and service demand puts pressure on margins for value-added services and commercial management in property management.
  • Changes in NAV discount, target PE, or capitalization rate assumptions may lead to further target price revisions.

What to watch

  • Whether home prices and rents in tier-one cities continue to stabilize.
  • Whether the YoY decline in home prices in tier-two cities continues to narrow.
  • The pace of developers' land investment and replenishment of new saleable resources.
  • Whether contracted sales in 2H26 are affected by shrinking land banks.
  • Collection rates, exited area, and net growth in managed area for property management companies.
  • Expansion of CR Mixc's commercial management contracts and same-store sales performance.
  • Further earnings revisions and target price changes for COPH, Seazen, Greentown China, and others.
Zhejiang ICP No. 2022035445-5
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