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April China passenger-car demand came in below expectations, implying full-year downside risk, but exports and NEV remain structural highlights

Institution
J.P. Morgan
Date
2026-05-11
Authors
Jiajie Shen, CFA; Cathy Liu; Shirley Feng; Nick YC Lai
Company
中国汽车行业
Ticker
002594.SZ, 1211.HK, 1114.HK, 000625.SZ, 0175.HK, 601238.SS, 2238.HK, 2015.HK, LI, NIO, 600104.SS, XPEV, 9868.HK, 9863.HK
Industry
Automotive
Rating
BYD, Geely, Leapmotor, XPeng, and NIO are OW; Brilliance China, Guangzhou Auto, and SAIC are N; Changan Auto and Li Auto are UW.
NeutralLow confidenceApril domestic passenger vehicle demand was weaker than expected, creating downside revision risk for full-year wholesale and retail forecasts; however, exports, NEV penetration, EV substitution supported by oil prices, and overseas revenue growth at some large automakers still represent structural highlights.
AuthorsJiajie Shen, CFA; Cathy Liu; Shirley Feng; Nick YC Lai
Business segmentsPassenger cars、New energy vehicles、Internal-combustion vehicles、Auto exports、Commercial vehicles、Heavy trucks
Research firm divisions/subsidiariesJ.P. Morgan Securities (China) Company Limited(Other)、J.P. Morgan Securities Singapore Private Limited(Other)、J.P. Morgan Securities (Asia Pacific) Limited(Other)、J.P. Morgan Broking (Hong Kong) Limited(Other)

AI summary card

April China passenger-car demand came in below expectations, implying full-year downside risk, but exports and NEV remain structural highlights

J.P. Morgan believes weak domestic China auto demand in April puts full-year sales forecasts under pressure, and investment should focus on automakers with stronger overseas revenue, stronger NEV mix, and clearer MoM improvement in 2Q26 or 2H26.

Prefer BYD, Geely, Leapmotor, XPeng, and NIO; be cautious on SAIC, Guangzhou Auto, Brilliance China, and Li Auto; Changan Auto has been downgraded to UW.
China autoPassenger-car demandNew energy vehiclesAuto exportsOil-price drivenPrice-discount improvementBYDGeelyLeapmotorXPengNIO
  • In April, China passenger-car wholesale fell 4% year-on-year and 12% month-on-month; domestic passenger-car retail fell 20% month-on-month, weaker than the normal seasonal pattern of about -9%.
  • Exports were the clearest structural highlight, with passenger-car exports in April at about 800,000 units, up 85% year-on-year and 6% month-on-month, and at roughly +69% year-to-date run rate.
  • NEV passenger-car retail penetration in April was above 60%, and the report keeps its full-year passenger-car NEV penetration forecast at 55%.
  • The overall market discount rate declined from 17.3% in the second half of March to 16.3% in the second half of April, marking three consecutive half-month periods of improvement in pricing discipline.
  • BYD’s planned May EV battery output is expected to improve by about 6% month-on-month; the report expects BYD’s May sales to rise about 10%-13% month-on-month, reaching around 350,000-360,000 units.

Report interpretation

Overview

This report discusses the implications of China auto industry data in April 2026 coming in below expectations for full-year sales and investment views. The core contradiction is that domestic passenger-car demand weakened materially, creating downside revision risk for full-year industry forecasts; at the same time, strong export growth, rising NEV penetration, oil-price support for EV substitution, and overseas expansion by some large domestic brands still provide structural support for the industry.

Core views

The report argues that if month-on-month growth in May and June cannot reach 7%-8% and 2Q26 cannot achieve roughly 16% MoM growth, the forecasts for full-year passenger-car wholesale to rise only marginally and domestic retail demand to decline 4% may face further revisions lower. On investment, state-owned automakers and joint-venture chains should be avoided, while priority should be given to domestic brands with high or rapidly increasing overseas revenue, strong NEV product strength, and clearer growth in 2Q26 or 2H26. The report reiterates preference for BYD, Geely, Leapmotor, XPeng, and NIO, while remaining cautious on SAIC, Guangzhou Auto, Brilliance China, and Li Auto.

Analysis framework

The report is based mainly on CAAM industry sales data, passenger-car wholesale and retail performance, export data, NEV penetration, pricing discounts, dealer inventories, BYD battery output plans, and historical sales correlation, combined with oil-price levels, consumer cautious sentiment, post-Beijing auto show purchase deferral, overseas factory ramp-up, and commercial vehicle recovery signals.

Methodology notes

  • Industry momentum trackingVerification of sales seasonality and MoM recovery

    Use April MoM performance, required MoM growth in May-June, and 2Q26 MoM targets to evaluate full-year forecast risk.

    Passenger-car sales in China in April were down 20% month-on-month, clearly weaker than normal seasonality of -9%; the report estimates that to achieve flat full-year wholesale, May and June need 7%-8% MoM growth and 2Q26 needs about 16% MoM growth.

  • Structural growth assessmentExport and overseas revenue exposure screening

    Screen Chinese automakers with high or fast-growing overseas revenue as beneficiaries of globalization.

    The report views export growth as the clearest structural highlight, and the global investor narrative will increasingly focus on Chinese OEM overseas expansion and overseas business growth.

  • Leading indicator analysisBYD battery output and sales correlation

    Use BYD EV battery output plans as a leading indicator of near-term sales trends.

    The report notes that BYD EV battery output has a historical correlation of about 0.75 with monthly EV sales, so a MoM improvement in planned May battery output can support a call for sequential recovery in May sales.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • BYD Company Limited - A/H
    Core preferred name
    Strengths
    High overseas revenue share, strong NEV product lineup, improving planned May EV battery output, and a shift in product mix toward new models equipped with second-generation fast-charging solutions.
    Weaknesses
    Still affected by weak industry demand, pricing competition, and monthly sales volatility.
    Comparison
    The report places BYD as a top-priority beneficiary of NEV and overseas expansion trends, with an OW rating.
    Risks
    May-June demand recovery falling short of expectations, discounts widening again, and overseas expansion underperforming.
  • Geely Automobile Holdings Ltd.
    Preferred name
    Strengths
    Overseas revenue share around 40%, with structural growth exposure to globalization and domestic brands.
    Weaknesses
    Industry-wide volume downgrades and pricing competition may weigh on earnings sensitivity.
    Comparison
    The report includes Geely in the priority watchlist, with an OW rating.
    Risks
    Export growth slowing, insufficient domestic demand recovery, and weaker-than-expected product-cycle performance.
  • Zhejiang Leapmotor Technology Co., Ltd.
    Preferred name
    Strengths
    Overseas revenue share is low to medium but could rise quickly; benefits from rising NEV penetration and an overseas expansion narrative.
    Weaknesses
    Business scale and earnings stability are relatively more dependent on sales ramp-up.
    Comparison
    The report treats Leapmotor as a key NEV pick, with an OW rating.
    Risks
    Delivery misses versus expectations, slower overseas channel rollout, and profitability compression from price competition.
  • XPeng / XPeng H
    Preferred name
    Strengths
    Overseas revenue share around 20%, with exposure to smart EVs and overseas expansion.
    Weaknesses
    Sales and profitability may remain sensitive to product-cycle timing.
    Comparison
    The report includes XPeng on the preference list, with an OW rating.
    Risks
    Sales of new models below expectation, high operating expenses, and intensifying competition.
  • NIO
    Preferred name
    Strengths
    The report reiterates preference, benefiting from structural NEV trends.
    Weaknesses
    Scale, margins, and cash flow still depend on sales improvement.
    Comparison
    Rated OW, but the full report does not provide the same degree of quantified leading indicator support as for BYD.
    Risks
    Insufficient sales recovery, margin compression, and worsening competitive dynamics.
  • SAIC Motor Corp, Guangzhou Automobile Group, Brilliance China, Li Auto, Changan Auto
    Cautious or avoid names
    Strengths
    Some companies have meaningful scale, brand, or channel footprint.
    Weaknesses
    The report suggests avoiding state-owned OEMs and joint-venture chains, maintaining caution on these names and has downgraded Changan Auto to UW.
    Comparison
    Compared with domestic brands with higher overseas exposure and stronger NEV growth, these names have a weaker risk-reward profile in the report.
    Risks
    Declining ICE sales, falling joint-venture brand share, weak domestic demand, and price wars with earnings compression.

Key data

  • April China passenger-car wholesaleYoY -4%, MoM -12%Domestic passenger-car sales were down 20% MoM, weaker than normal seasonality of about -9%.
  • April passenger-car exportsabout 800,000 units, YoY +85%, MoM +6%Year-to-date run rate is about +69%, the clearest structural highlight emphasized in the report.
  • NEV passenger-car retail penetrationover 60% in AprilThe report maintains its full-year passenger-car NEV penetration forecast of 55%.
  • Market discount rate16.3% in the second half of AprilBelow the second half of March level of 17.3%, improved for a third consecutive half-month.
  • BYD May sales expectationabout 350,000-360,000 units, MoM +10%-13%Based on planned BYD EV battery output in May improving about 6% MoM and the historical correlation analysis.
  • April commercial vehicle salesYoY +8.1%, YTD +6.6%Heavy-truck growth in Jan-Apr improved to around 10%, reflecting higher infrastructure start-up rates.
  • April SUV sales1.305 million units, YoY +14.5%, YTD +7.0%Relatively strong among major passenger-car segments.
  • April sedan sales725,000 units, YoY -24.0%, YTD -21.5%Indicates much heavier pressure in the traditional passenger-car segment.

Impact & implications

In the short term, weak April domestic demand makes full-year industry sales forecasts increasingly dependent on the strength of recovery in May and June; if recovery falls short of expectations, industry earnings and valuations could come under pressure. In the medium term, exports, overseas localization capacity, rising NEV penetration, and a high-oil-price environment continue to support electrification and domestic-brand globalization, and the investment lineup should shift from broad beta to structural alpha, with greater emphasis on companies with higher overseas revenue share, clearer product-cycle improvement, and improving pricing discipline and margins.

Risks

  • May and June MoM recovery in sales falling below 7%-8%, leading to downward revisions in full-year passenger-car wholesale and retail forecasts.
  • Consumer purchase deferral after the Beijing auto show lasts longer than expected.
  • ICE wholesale continuing to decline sharply, weighing on traditional automakers and joint-venture chains.
  • Improvement in discounting proves unsustainable, and the industry re-enters more intense price wars.
  • Export growth or overseas factory ramp-up underperforming, weakening the globalization narrative.
  • Lower oil prices could reduce the relative appeal of EV substitution versus ICE vehicles.
  • NEV penetration growth slows after reaching high levels, leading to downward revisions in incremental electrification expectations.

What to watch

  • Whether May and June passenger-car wholesale and retail MoM growth reaches the 7%-8% threshold estimated by the report.
  • Whether 2Q26 passenger-car sales achieve about 16% MoM growth.
  • Whether NEV retail penetration after April can hold near 60% or continue to rise.
  • Whether passenger-car exports can sustain around 800,000 units per month and high YoY growth.
  • Whether BYD achieves around 350,000-360,000 sales in May and whether the battery-output leading indicator remains valid.
  • Whether market discount rates can continue to decline from 16.3% or at least remain stable.
  • The ramp-up progress of BYD, Great Wall, SAIC and other overseas plants in Thailand, Brazil, Russia, and other markets.
  • Whether commercial-vehicle and heavy-truck growth continues, to validate the support infrastructure start-up recovery is providing to industry totals.
Zhejiang ICP No. 2022035445-5
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