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The next constraint on AI scaling is shifting from GPUs to the memory wall

Institution
Morgan Stanley
Date
2026-07-21
Authors
Daniel Yen, CFA, Charlie Chan, Shawn Kim, Joseph Moore, Kazuo Yoshikawa, CFA, Lee Simpson, Daisy Dai, CFA
Company
-
Ticker
-
Industry
Global Technology / Semiconductors / Memory
Rating
Industry View: Attractive
BullishHigh confidenceThe report argues that the AI investment cycle is shifting from compute-driven to system-efficiency-driven, with memory capacity, bandwidth, and cost becoming key bottlenecks to further AI scaling. Next-generation memory innovation is expected to create re-rating and excess return opportunities.
AuthorsDaniel Yen, CFA, Charlie Chan, Shawn Kim, Joseph Moore, Kazuo Yoshikawa, CFA, Lee Simpson, Daisy Dai, CFA
Target priceMontage Technology 6809.HK: HK$432.00;Montage Technology 688008.SS: RMB377.00;Micron: $1,200;SanDisk: $1,750
CoverageChina、Europe
Business segmentsDRAM、NAND、HBM、Enterprise SSD、Memory Interfaces and Interconnects、Advanced Packaging、System-Level Co-Design、New Materials and New Architectures
Research firm divisions/subsidiariesMorgan Stanley(Other)、Morgan Stanley Taiwan Limited(Other)、Morgan Stanley & Co. International PLC(Other)、Morgan Stanley & Co. LLC(Other)、Morgan Stanley MUFG Securities Co., Ltd.(Other)、Morgan Stanley Asia Limited(Other)

AI summary card

The next constraint on AI scaling is shifting from GPUs to the memory wall

Morgan Stanley believes the bottleneck in AI system scaling is shifting from pure compute power to the efficiency of data storage, access, and movement, and that next-generation memory innovation will reshape investment opportunities across memory chips and their ecosystem.

Industry view: Attractive; Samsung and Kioxia are Overweight/Top Pick, Micron and SanDisk remain Overweight; Montage Technology target price raised.
AI infrastructureNext-generation memoryMemory wallHBMDRAMNANDCXLAdvanced packagingSemiconductor equipment and materialsSystem-level innovation
  • The rapid growth in AI model size, context windows, and token volumes is making memory capacity, bandwidth, and cost system-level bottlenecks.
  • The report proposes six memory innovation pathways: design, process, packaging, peripherals, integration, and materials, with opportunities extending beyond traditional DRAM/NAND suppliers.
  • The base-case TAM for emerging memory technologies excluding HBM is expected to expand from about US$1.2bn in 2025 to US$23.0bn in 2030; including HBM, the 2030 base-case TAM is US$276bn.
  • Core beneficiaries include Samsung, Kioxia, Micron, and SanDisk; differentiated opportunities also include ecosystem companies in interfaces, connectivity, packaging, and system design such as Montage, GigaDevice, Winbond, AP Memory, Renesas, and Marvell.

Report interpretation

Overview

This report discusses how, as AI enters a new stage, memory is shifting from a peripheral topic to a core constraint in AI infrastructure. The report argues that GPUs determine AI runtime speed, while memory determines the boundary of AI scalability. As generative AI and agentic AI drive rising demand for HBM, DRAM, enterprise SSDs, and more, the industry must break through the "memory wall" via broader system-level innovation.

Core views

The core view is that the bottleneck in AI systems is no longer just compute, but whether data can be stored, accessed, and moved at sufficiently low cost, high bandwidth, and large capacity. Traditional node migration remains important, but it is insufficient on its own; future investment opportunities will expand from traditional memory makers to a broader ecosystem including interfaces, interconnects, advanced packaging, system design, materials, and equipment. The report believes that early-stage, less crowded parts of this ecosystem may generate stronger alpha.

Analysis framework

Starting from system constraints, the report first defines the "memory wall" in AI scaling, then uses the historical case of 3D NAND to show how disruptive memory innovation can break physical limits and reshape the supply chain. It then proposes six innovation pathways and combines TAM estimation, company exposure, valuation, and catalysts to identify potential investment opportunities.

Methodology notes

  • Technology innovation frameworkSix memory innovation pathways

    Design, process, packaging, peripherals, integration, materials

    This framework breaks next-generation memory innovation into six assessable pathways to help investors judge which technologies have scalability, commercial relevance, and investment value.

  • System bottleneck analysisMemory wall

    Mismatch between compute growth and memory capacity, bandwidth, and cost

    AI models and token demand are rising rapidly, but memory systems cannot provide data at the same pace, constraining overall system performance and deployment economics.

  • Historical analogy3D NAND case study

    Disruptive memory architecture innovation

    3D NAND broke the physical scaling limits of 2D planar NAND through vertical stacking, increasing density and changing the supply chain; the report uses this as an analogy for the potential impact of current next-generation memory innovation.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • Samsung Electronics
    Core memory supplier benefiting from DRAM/HBM demand driven by AI compute and agentic AI
    Strengths
    The report maintains OW and Top Pick, expecting DRAM prices to rise more than 20%-30% in 3Q26, with earnings revisions supporting valuation stability.
    Weaknesses
    YoY price momentum may plateau in 4Q26, potentially limiting near-term cyclical catalysts.
    Comparison
    Along with other major memory leaders, it is among the most direct beneficiaries.
    Risks
    Supply-demand visibility, price cycles, and changes in long-term supply discipline.
  • Kioxia
    NAND and SSD portfolio benefits from AI demand for bandwidth, latency, IOPS, and capacity
    Strengths
    The report maintains Overweight/Top Pick; the CM, GP, and LC series address KV cache, GPU-direct low-latency, and large-capacity AI infrastructure demand, respectively.
    Weaknesses
    The pace of NAND demand shifting toward AI use cases still needs validation.
    Comparison
    Compared with traditional NAND cycles, AI infrastructure may open up higher-value use cases.
    Risks
    Commercialization pace, customer adoption, and NAND price cycles.
  • Micron
    Beneficiary of the DRAM and HBM upcycle
    Strengths
    The report maintains Overweight with a target price of $1,200; HBM execution is seen as not fully priced in, and strategic customer agreements improve revenue visibility.
    Weaknesses
    Valuation remains relatively sensitive to the sustainability of AI data center demand and HBM share retention.
    Comparison
    Together with Samsung and SK hynix, it is in the core HBM/DRAM competitive landscape.
    Risks
    HBM share, gross margin delivery, capital expenditure, and the degree of supply-demand tightness.
  • SanDisk
    Beneficiary of NAND demand in AI inference, KV cache, and long-context storage
    Strengths
    The report maintains Overweight with a target price of $1,750; AI may move NAND up the storage hierarchy and increase the importance of cloud customers.
    Weaknesses
    Comparable company data in the table show a case where the current price is above the target price, so the near-term upside framing should be verified against the original table.
    Comparison
    Compared with price-sensitive markets such as PC/mobile, hyperscaler demand may support higher margins.
    Risks
    Shifts in NAND demand structure, delivery of NBM agreements, and discipline around new capacity.
  • Montage Technology
    Beneficiary of memory interfaces, CXL, MRDIMM, DDR6, and increasing memory content in AI servers
    Strengths
    The report treats it as a high-conviction idea, believing it has leveraged exposure to the "plumbing" layer of next-generation memory systems, and raises its target price.
    Weaknesses
    Its business is affected by standards adoption, server platform timing, and customer validation cycles.
    Comparison
    Compared with traditional memory manufacturers, Montage is more of a differentiated alpha opportunity in the connectivity and interface ecosystem.
    Risks
    CXL/MRDIMM/DDR6 commercialization slower than expected, intensifying competition, and valuation volatility.
  • GigaDevice、Winbond、AP Memory
    Potential beneficiaries in advanced packaging, wafer stacking, and edge AI specialized memory
    Strengths
    Benefit from wafer-on-wafer stacking, specialized memory, and demand for higher bandwidth, energy efficiency, and form-factor optimization.
    Weaknesses
    Many technologies are still in the early adoption stage, with lower scaling certainty than mainstream DRAM/HBM.
    Comparison
    Relative to mainstream memory suppliers, these companies are more part of the "enabler ecosystem."
    Risks
    Technology maturity, customer onboarding, cost curves, and the speed of use-case expansion.

Key data

  • Cloud storage spending forecastUS$418bn by 2030Based on current forecasts, the report believes the CAGR from 2026 onward will be about 8%.
  • Contribution of agentic AI to incremental DRAM demand26%-77% by 2030The report believes agentic AI could become an important source of incremental DRAM demand.
  • Memory as a share of cloud capex40% in 2027eThe report says this is above the 12% level before the AI-driven cloud capex boom in 2023.
  • Comparison of memory bandwidth improvement versus token growthDDR5 per-channel bandwidth about +14% from 2024-2026; GCP monthly token volume up about 320x+The report uses this comparison to show that bandwidth improvement is lagging AI data demand growth.
  • Emerging memory technology TAM, excluding HBMUS$23.0bn base case by 2030;bull/bear为US$41.4bn/US$16.9bnThe report says this is mainly driven by packaging and peripherals.
  • Emerging memory technology TAM, including HBMUS$276bn base case by 2030;bull/bear为US$342bn/US$160bnHBM significantly enlarges the overall market size.
  • Micron target price$1,200The report maintains Overweight, using a 30x valuation on through-cycle earnings power of $40.
  • SanDisk target price$1,750The report maintains Overweight, using a 28x valuation on through-cycle EPS of $62.50.
  • Montage Technology target price revision6809.HK: HK$310.00至HK$432.00;688008.SS: RMB274.00至RMB377.00The report views it as a key beneficiary of next-generation memory interfaces, CXL, MRDIMM, and DDR6 expansion.

Impact & implications

For investors, the main AI investment theme may expand from "who has the fastest GPU" to "who can move, store, and access data most efficiently." This means traditional memory leaders remain direct beneficiaries, but larger differentiated opportunities may lie in memory interfaces, interconnects, advanced packaging, system-level co-design, materials, and equipment. If the market begins pricing in the system-level impact of the memory wall, related ecosystem companies could see valuation re-rating.

Risks

  • Software-layer optimization could reduce demand for incremental hardware intensity.
  • If AI commercialization or monetization falls short of expectations, AI infrastructure and memory demand could slow.
  • Many next-generation memory technologies are complex and not yet fully validated at scale, creating execution and commercialization risk.
  • YoY momentum in memory prices could plateau periodically, affecting near-term cyclical catalysts.
  • Supply discipline, capital expenditure, and the delivery of long-term customer agreements could alter the earnings upside path.

What to watch

  • Adoption progress of next-generation memory standards.
  • Launches of new connectivity solutions such as CXL and customer validation.
  • Commercialization evidence for advanced architectures such as 3D DRAM, zHBM, MRDIMM, DDR6 peripherals, and PIM/CIM.
  • Early cases of system-level deployment, especially in AI servers, cloud data centers, and edge AI scenarios.
  • Price trends in DRAM, NAND, and HBM, as well as changes in memory's share of cloud capex.
  • Earnings revisions and target price changes for core names such as Samsung, Kioxia, Micron, SanDisk, and Montage.
Zhejiang ICP No. 2022035445-5
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