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Diverging Weekly China Property Transactions: New Homes Rebound YoY, Secondary Homes Weaken

Institution
Morgan Stanley
Date
2026-07-13
Authors
Stephen Cheung, CFA, Cara Zhu
Company
-
Ticker
-
Industry
China Property
Rating
In-Line
NeutralLow confidenceThe industry view stated in the report is In-Line. Weekly new-home sales are recovering year-over-year, while secondary-home sales are weakening year-over-year. New-home sales remain in negative growth year-to-date, so the overall signal is somewhat neutral.
AuthorsStephen Cheung, CFA, Cara Zhu
CoverageAsia-Pacific
Asset classesEquity、Real Estate
Business segmentsprimary_property_sales、secondary_property_sales、residential_property
Research firm divisions/subsidiariesMorgan Stanley(Other)

AI summary card

Diverging Weekly China Property Transactions: New Homes Rebound YoY, Secondary Homes Weaken

Morgan Stanley’s China Property weekly database tracker shows that for the week ending July 12, the weekly registration count of new-home sales in 50 cities rose 8% year-over-year, while the weekly registration count of secondary-home sales in 10 cities fell 3% year-over-year, and the industry view remained In-Line.

Industry view: In-Line; the report did not provide a target price or any single-stock rating change for individual companies.
China real estateweekly transactionsnew homessecondary homesIn-Line
  • The weekly new-home registration count in 50 cities rose 8% year-over-year, a clear slowdown from +24% the prior week, while year-to-date new-home sales remain -11% year-over-year.
  • The weekly secondary-home registration count in 10 cities fell 3% year-over-year, weakening from +8% the prior week, while year-to-date it remains +4%.
  • Performance diverged by city tier: first-tier city new-home sales rose 26% year-over-year and secondary-home sales rose 6%; third-tier city new-home sales fell 20%.
  • The Zhongyuan six-city secondary listing price tracking index declined from 16.7% to 16.3%, while the first-tier property broker index declined from 54.7 to 51.8.

Report interpretation

Overview

This report is Morgan Stanley’s Weekly Database Tracker #28 for China Property, focused on high-frequency indicators such as new and secondary residential transactions, prices, and broker indices. It covers the week through July 12, 2026, and includes in the appendix the ratings and regulatory disclosures of China property coverage names.

Core views

The key conclusion is a divergence in transaction structure: weekly new-home sales remain positive year-over-year, but the growth rate has clearly slowed versus the prior week; secondary-home weekly sales have turned negative year-over-year, although they remain slightly positive on a year-to-date basis. By city tier, first-tier cities remain more resilient, while new-home sales in third-tier cities face clear pressure. The industry view is In-Line, meaning the analyst expects sector performance over the next 12-18 months to be broadly in line with the relevant market benchmark.

Analysis framework

The report uses a high-frequency database tracking method, comparing week-over-week changes in year-over-year growth for registration counts, the prior week’s year-over-year changes, and year-to-date cumulative year-over-year performance. It breaks down new-home sales by first-, second-, and third-tier cities, and secondary-home sales by first- and second-tier cities. It also references the Zhongyuan secondary listing price tracking index and the first-tier city property broker index to observe price and market activity.

Methodology notes

  • high_frequency_trackerWeekly Database Tracker

    Weekly real estate transaction tracking

    Using weekly registration counts, year-over-year growth, year-to-date cumulative year-over-year change, and city-tier decomposition to gauge short-term transaction momentum in China’s real estate market.

  • industry_ratingMorgan Stanley Industry View

    In-Line

    In-Line means the analyst expects the covered industry to perform broadly in line with the relevant market benchmark over the next 12-18 months.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • China Property sector
    directly covered sector
    Strengths
    New- and secondary-home sales in first-tier cities remain positive year-over-year, and 10-city secondary-home sales are still +4% year-to-date.
    Weaknesses
    The 50-city new-home sales are still -11% year-over-year, third-tier city new-home sales are down 20%, and second-tier city secondary-home sales are down 9%.
    Comparison
    New-home weekly year-over-year at +8% is better than secondary-home weekly year-over-year at -3%; first-tier cities are clearly stronger than third-tier cities.
    Risks
    Uneven recovery in transaction momentum, weak demand in lower-tier cities, weakening price expectations, and uncertain policy effectiveness.
  • Hong Kong-listed China property developers
    part of the covered company universe
    Strengths
    The report lists ratings and prices for several mainland-listed Chinese developers, which helps in mapping sector views to related equities.
    Weaknesses
    No company-level earnings forecasts or target-price updates are provided in this report.
    Comparison
    The coverage table includes China Overseas Land & Investment Ltd., China Resources Land Ltd., Longfor Group Holdings Ltd., and Yuexiu Property Co Ltd., among others.
    Risks
    Individual stock performance still depends on balance-sheet strength, sales realization, financing conditions, and policy developments.
  • A-share China property developers
    part of the covered company universe
    Strengths
    The report covers A-share names such as China Vanke Company Ltd. (000002.SZ), Gemdale Corporation, Poly Developments and Holdings Group, Seazen Holdings Company Ltd., and others.
    Weaknesses
    High-frequency transaction indicators cannot directly replace company-level sales, profit, and cash-flow analysis.
    Comparison
    Some A-share names are rated Equal-weight, Underweight, or Overweight, corresponding to relative return expectations.
    Risks
    Weakening sales in third-tier cities, downward price expectations, and credit risk could affect valuations.

Key data

  • 50-city new-home weekly registration count+8% YoYWeek ending July 12, 2026; prior week was +24% YoY.
  • 50-city year-to-date new-home sales-11% YoYReflects that cumulative new-home sales remain below the same period last year.
  • First-tier city new-home weekly sales+26% YoYPrior week was -6% YoY, indicating clear improvement.
  • Second-tier city new-home weekly sales+15% YoYPrior week was +37% YoY, showing a slowdown in momentum.
  • Third-tier city new-home weekly sales-20% YoYPrior week was +2% YoY, now turned into a clear decline.
  • 10-city secondary-home weekly registration count-3% YoYPrior week was +8% YoY, indicating weaker weekly performance.
  • 10-city year-to-date secondary-home sales+4% YoYDespite weaker weekly performance, cumulative year-over-year remains positive.
  • First-tier city secondary-home weekly sales+6% YoYPrior week was +14% YoY; still positive growth, but with slower momentum.
  • Second-tier city secondary-home weekly sales-9% YoYPrior week was +3% YoY, now turned negative.
  • Zhongyuan six-city secondary listing price tracking index16.3%Prior week was 16.7%.
  • First-tier city property broker index51.8Prior week was 54.7.

Impact & implications

From an investment perspective, weekly year-over-year growth in new-home sales provides short-term support, but the deceleration and third-tier weakness indicate that demand recovery is not broad-based. Secondary-home sales have moved from positive to negative year-over-year; together with the declines in the listing-price index and broker index, this suggests that market activity and price expectations still require close monitoring. Overall, the setup is more supportive of a neutral allocation stance than a clear upside or downside call on the sector.

Risks

  • Year-to-date new-home sales are still down year-over-year, so the cumulative fundamental picture is not fully healed.
  • Weekly secondary-home transactions have moved from positive to negative, possibly indicating weakening marginal demand.
  • New-home sales in third-tier cities are down 20% year-over-year, highlighting significant pressure in lower-tier markets.
  • The Zhongyuan six-city secondary listing price tracking index and first-tier property broker index both declined from the prior week.
  • Morgan Stanley discloses investment-banking or other service relationships with some covered companies; investors should treat this research as one input to decision-making rather than the sole basis.

What to watch

  • Whether the 50-city weekly new-home registration count can maintain year-over-year positive growth.
  • Whether 10-city secondary-home transactions recover from -3% YoY to positive territory.
  • Whether first-tier city resilience can expand to second- and third-tier cities.
  • Whether the Zhongyuan secondary listing price index and property broker index continue to decline.
  • Whether policy support, financing conditions, and developer sales data validate the In-Line sector assessment.
Zhejiang ICP No. 2022035445-5
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