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Alibaba: Strong AI cloud, weak e-commerce; Nomura keeps Buy but cuts target price

Institution
Nomura
Date
2026-06-24
Authors
Jialong Shi, Rachel Guo
Company
ALIBABA GROUP HOLDING LTD
Ticker
BABA.US
Industry
Internet Retail
Rating
Buy
BullishLow confidenceNomura maintains its Buy rating, believing that AliCloud and AI businesses remain strong and that the valuation is undervalued, but it lowers earnings forecasts and the target price due to weakening China e-commerce.
AuthorsJialong Shi, Rachel Guo
Target priceUSD 178.00
Asset classesEquity
SubsidiariesAliCloud、Taobao、Tmall、Youku、Amap、Ant Group
Business segmentsChina Ecommerce Group、AliCloud、Quick Commerce、International ecommerce、Digital media、Digital map services
Research firm divisions/subsidiariesNomura(Other)、Nomura International(Hong Kong) Ltd.(NIHK)(Other)

AI summary card

Alibaba: Strong AI cloud, weak e-commerce; Nomura keeps Buy but cuts target price

Nomura believes Alibaba tells a "two-sided story": China e-commerce is weighed down by macro weakness and competition, but AliCloud and AI capabilities are expected to become the long-term profit engine, with the target price cut from USD 207 to USD 178.

Rating maintained at Buy; target price cut from USD 207.00 to USD 178.00; closing price as of June 23, 2026 was USD 102.60; implied upside +73.5%.
AlibabaAI cloudChina e-commerceBuy ratingSOTP valuation
  • China e-commerce may continue to weaken in the June quarter; during the 618 promotion period, GMV across comprehensive e-commerce platforms rose only about 1% y-y, and most platforms including Alibaba may see y-y declines.
  • Nomura expects BABA's comparable CMR to be flat y-y in the June quarter, while reported CMR may fall 8% y-y, weaker than Bloomberg consensus for flat growth.
  • AliCloud is expected to maintain strong momentum, with June-quarter revenue forecast to grow 41% y-y and EBITA margin rising to 11% from 8.8% a year earlier.
  • FY27F consolidated EBITA forecast was cut 15% to CNY101bn, but Nomura still expects FY27F revenue growth of 10% y-y and EBITA growth of 32% y-y.
  • The SOTP target price has been lowered to USD 178, implying +73.5% upside from the USD 102.60 closing price.

Report interpretation

Overview

This report is Nomura's earnings preview and valuation update on Alibaba. The core view is that the company has two simultaneous stories: on the one hand, its China e-commerce business remains under pressure from macro weakness, a high base, and competitive intensity; on the other hand, AliCloud and AI-related capabilities are sustaining strong growth, and the market has not yet fully reflected their long-term value.

Core views

Nomura cuts FY27F consolidated EBITA by 15% to CNY101bn, mainly reflecting China e-commerce profit coming in below prior expectations; however, it maintains a Buy rating because AliCloud's revenue and profit growth should offset the weakness in e-commerce and gradually become the long-term profit driver. The current 13x P/E is seen as underestimating Alibaba's potential in cloud computing and AI.

Analysis framework

The report combines 618 promotion-season industry data, channel checks, segment operating forecasts, and an SOTP valuation framework to assess China e-commerce, Quick Commerce loss narrowing, AliCloud growth, and the value of non-core assets. On valuation, China e-commerce is valued on FY27F P/E, AliCloud on FY28F P/S, and non-core assets on net asset value.

Methodology notes

  • Valuation methodsSOTP

    Sum-of-the-parts valuation

    Values China e-commerce, AliCloud, and non-core assets separately and then adds them together to derive the USD 178 target price.

  • Relative valuationP/E

    Price-to-earnings ratio

    China e-commerce is valued at 5x FY27F P/E, implying a 22x CY27F P/E at the target price, versus about 13x currently.

  • Relative valuationP/S

    Price-to-sales ratio

    AliCloud is valued at 7x FY28F P/S, corresponding to a USD270bn segment value.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • BABA.US
    Covered company
    Strengths
    AliCloud growth is strong, with relatively complete full-stack capabilities across AI chips, AI infrastructure, applications, and LLMs; Quick Commerce losses are expected to narrow; valuation offers substantial upside to the target price.
    Weaknesses
    China e-commerce growth is weak, 618 promotion performance was disappointing, CMR may miss consensus; FY27F earnings forecasts have been cut.
    Comparison
    Compared with the Nasdaq Composite as the benchmark, the report's Buy rating implies outperformance over the next 12 months.
    Risks
    Margin pressure from heavier investment; payment and internet finance regulatory risks; continued macro and retail weakness.
  • 09988.HK
    Hong Kong-listed security of the same company
    Strengths
    Fundamentally driven by the same factors as BABA.US, benefiting from the long-term value of AliCloud and AI.
    Weaknesses
    Also exposed to weak China e-commerce and competitive pressure.
    Comparison
    The report primarily discloses the BABA US perspective; the Hong Kong-listed security can serve as a related mapping for the same issuer.
    Risks
    Valuation discount, market liquidity, and cross-market sentiment swings may affect performance.

Key data

  • RatingBuyBuy rating maintained.
  • Target priceUSD 178.00Cut from USD 207.00.
  • Closing priceUSD 102.60As of June 23, 2026.
  • Implied upside+73.5%Calculated from the target price and closing price.
  • FY27F consolidated EBITACNY101bnForecast cut by 15% to reflect weaker China e-commerce profits.
  • FY27F revenue growth10% y-yExpected to be supported by strong AliCloud performance.
  • FY27F consolidated EBITA growth32% y-ySupported by a sharp narrowing in Quick Commerce losses.
  • Quick Commerce lossCNY14bnThe June-quarter loss is expected to narrow significantly from CNY18bn in the prior quarter.
  • AliCloud revenue growth41% y-yJune-quarter growth is expected to exceed Bloomberg consensus of 37.5%.
  • AliCloud EBITA margin11%8.8% in the same period last year.
  • China e-commerce valuationUSD89bnBased on 5x FY27F P/E.
  • AliCloud valuationUSD270bnBased on 7x FY28F P/S.
  • Non-core asset net valuationUSD40bnIncludes the international e-commerce business.

Impact & implications

The investment implication is that near-term earnings revision pressure mainly comes from China e-commerce, but the medium- to long-term re-rating trigger comes from AliCloud revenue growth, margin expansion, and the realization of full-stack AI capabilities. If cloud and AI continue to outperform, the market may reassess Alibaba's long-term earnings structure; otherwise, further deterioration in e-commerce competition or investment spending would weigh on target price realization.

Risks

  • China e-commerce sales are weaker than expected, with CMR and segment EBITA remaining under pressure.
  • Quick Commerce or other new business investments intensify, leading to margin compression.
  • Payment and internet finance regulatory risks could affect Alibaba's core business and its stake value in Ant Group.
  • Competition in the China LLM market is intense, creating uncertainty around the return on AI investment.
  • The macro consumption environment and high-base effect may continue to weigh on retail growth.

What to watch

  • Whether AliCloud revenue growth and EBITA margin in the June 2026 quarter meet the report's expectations.
  • Whether China e-commerce CMR reports approximately 8% y-y decline, and how it compares with Bloomberg consensus.
  • Whether Quick Commerce losses narrow from CNY18bn in the previous quarter to about CNY14bn.
  • The competitive landscape after 618, especially the GMV performance gap between Douyin and platforms such as Alibaba.
  • The release pace of flagship LLMs and agentic capabilities, and the extent to which AI business drives cloud revenue.
  • The sustainability of 10% FY27F revenue growth and 32% EBITA growth.
Zhejiang ICP No. 2022035445-5
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