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Xiaomi Group Benefits from AI Strategy and EV Growth

Institution
Morgan Stanley
Date
20260531
Authors
Andy Meng, Sharon Shih, Gary Yu
Company
Xiaomi Group
Ticker
1810
Industry
AI, Smartphone, EV
Rating
Overweight
BullishMedium confidenceReiterateMaintain Overweight rating, target price HK$62
AuthorsAndy Meng, Sharon Shih, Gary Yu
Target price62
CoverageChina
Research firm divisions/subsidiariesMorgan Stanley Asia Limited(Subsidiary/Legal Entity)、Morgan Stanley Taiwan Limited(Subsidiary/Legal Entity)

AI summary card

Xiaomi Group Benefits from AI Strategy and EV Growth

Xiaomi demonstrates strong growth potential through its AI ecosystem and electric vehicle business, maintaining an Overweight rating.

Overweight | Target Price HK$62
XiaomiAIEVsmartphoneOverweight
  • Xiaomi's AI strategy aims to enrich the 'people + car + home' ecosystem
  • EV business expected to achieve quarterly shipment growth
  • Investors concerned about rising memory costs impacting profit margins
  • Target price raised to HK$62, implying 60% upside

Report interpretation

Overview

This research report summarizes key feedback from Xiaomi Group at the Asia AI Summit, highlighting the growth potential of its AI ecosystem and electric vehicle business while maintaining an Overweight rating.

Core views

Through its AI strategy, Xiaomi Group is committed to building a 'people + car + home' ecosystem covering 1 billion connected devices. Despite pressure from rising memory costs, Xiaomi has outperformed peers in the Chinese market thanks to strong supplier relationships. In the electric vehicle sector, the successful launch of the SU7 and continued expansion of the YU7 series give Xiaomi confidence in achieving its annual shipment targets. Although the AIoT business faces high base effects domestically, it maintains strong momentum overseas and is expected to resume growth in the second half of the year.

Analysis framework

The report evaluates Xiaomi's competitiveness in AI and electric vehicles by analyzing its business performance, cost pressures, market share, and future growth plans. It employs both residual income modeling and DCF methods to assess the value of different business units, while also considering potential risk factors.

Methodology notes

  • valuation methodDCF discounted cash flow

    EV business uses a probability-weighted DCF model reflecting likelihood of success

    The DCF model estimates enterprise value by projecting future cash flows, suitable for businesses with clear long-term growth expectations

  • company fundamentals and financial framework

    Company applies residual income model to evaluate three major business units

    The residual income model estimates enterprise value by projecting long-term stable revenue growth

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • Xiaomi Group (1810.HK)
    benefits from AI strategy and EV business growth
    Strengths
    strong AI ecosystem and expanding EV business
    Weaknesses
    profit margin pressure from rising memory costs
    Comparison
    compared to competitors, Xiaomi enjoys stronger supply chain advantages in the Chinese market
    Risks
    intensified market competition and memory cost volatility

Key data

  • target priceHK$62implies 60% upside
  • current stock priceHK$28.04closing price on May 29, 2026
  • EV business WACC12.2%used in DCF model

Impact & implications

Xiaomi's AI ecosystem and electric vehicle business growth prospects have strengthened, potentially boosting overall profitability. However, rising memory costs and intensifying market competition may weigh on short-term profit margins.

Risks

  • rising memory costs may put pressure on profit margins
  • fierce competition in the electric vehicle market
  • growth pressure on domestic AIoT business

What to watch

  • changes in memory costs
  • progress in electric vehicle shipments
  • recovery of AIoT business in the domestic market
Zhejiang ICP No. 2022035445-5
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