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Favor upstream semiconductors, buy opportunistically after pullback

Institution
J.P. Morgan
Date
20260604
Authors
Billy Feng, Ri Xu, Cherry Liu
Company
Iluvatar CoreX, Naura, Luxshare Precision, Cowell, NAURA, Luxshare
Ticker
9903, 002371, 688012, 002475, 1415
Industry
Consumer Electronics, AI, Information Technology Services, Semiconductors, Technology, Semiconductors
Rating
Overweight (Overweight)
BullishHigh confidenceReiterateThe report is overall optimistic about the upstream semiconductor segment, maintains a selective stance on downstream sectors, and assigns overweight ratings and target prices to multiple individual stocks, reflecting an overall positive tone.
AuthorsBilly Feng, Ri Xu, Cherry Liu
Target priceAMEC-A: Rmb430; Cowell e Holdings-H: HK$44; Iluvatar CoreX-H: HK$620; Luxshare-A: Rmb82; NAURA-A: Rmb700
CoverageChina、Hong Kong
Research firm divisions/subsidiariesJ.P.Morgan Securities (China) Company Limited(Subsidiary/Legal Entity)

AI summary card

Favor upstream semiconductors, buy opportunistically after pullback

The report views the recent pullback in China's tech sector as an opportunity for stock selection, with greater preference for upstream segments such as semiconductor equipment, OSAT, and foundry, while advocating selectivity in downstream areas.

Overweight|Target price of AMEC-A: 430 RMB, Cowell-H: 44 HKD, Iluvatar CoreX-H: 620 HKD, Luxshare-A: 82 RMB, NAURA-A: 700 RMB
TechnologySemiconductorsSupply ChainStock SelectionPullback Opportunity
  • China's tech sector rose 18% in May; the recent correction is seen as an opportunity to buy selectively.
  • Sub-sector ranking: Semiconductor Equipment > OSAT > Foundry > Fabless IC Design.
  • Upstream rationale: Strong equipment demand (memory/logic demand expected to grow >50%/30% in 2026), rising OSAT/foundry prices boost margins.
  • Downstream rationale: Requires selectivity—cloud/AI/automotive demand remains strong, but consumer electronics demand is weak and cost pass-through difficult.
  • Top five preferred stocks: Iluvatar CoreX, Naura, AMEC, Luxshare, Cowell.

Report interpretation

Overview

This J.P. Morgan industry report analyzes investment strategies for China's tech sector following an 18% rise in May. The core view is that the recent pullback offers a 'buy-the-dip' stock-picking opportunity. Overall, the report favors upstream segments such as semiconductor equipment, outsourced semiconductor assembly and test (OSAT), and foundries, which benefit from strong order backlogs and price increases. In contrast, downstream fabless IC design and consumer electronics applications require selectivity due to pressures from rising costs and weak demand. The report updates its semiconductor sub-sector preferences and lists five top stock picks.

Core views

The report's central conclusion is 'upstream first, downstream selective.' The outlook for upstream semiconductor segments is clearer: first, semiconductor equipment, where domestic wafer fab equipment (WFE) suppliers are expected to see over 50% year-on-year demand growth in memory and over 30% in advanced logic in 2026. Further upside potential may emerge in 2027 as CXMT and YMTC progress toward IPOs. Second, OSAT and foundries are expected to see margin improvement in the second half of 2026. Despite increasing capital expenditures creating depreciation pressure, sustained strong price hikes in Q2—driven by high capacity utilization and successful material cost pass-through—will boost profits. For downstream segments, the report advises selectivity. On one hand, cloud service providers (CSPs) continue robust investments driven by AI applications, and component demand in automotive and industrial sectors is recovering in Q2 2026. On the other hand, demand for consumer electronics such as Android smartphones and AIoT devices is weakening. This puts margin pressure on fabless IC design companies heavily reliant on consumer electronics that cannot pass on upstream cost increases. In terms of specific stock selection, the report updates its semiconductor sub-sector ranking: Semiconductor Equipment > OSAT > Foundry > Fabless IC Design. It also identifies five preferred stocks: Iluvatar CoreX (as the top AI chip design pick due to stable supply and breakthroughs in customers/products), Naura and AMEC (as leading domestic wafer fab equipment platforms benefiting from strong capex in memory and advanced logic fabs), Luxshare (benefiting from higher exposure to premium iPhone 17/18 Pro/Max models amid stronger-than-expected iPhone sales), and Cowell e Holdings.

Analysis framework

The report’s analytical framework follows a top-down approach along the semiconductor supply chain, with the core logic centered on identifying supply-demand dynamics and changes in profitability. First, the firm assesses the health of upstream segments (equipment, manufacturing) by tracking order backlogs, pricing trends, and capital expenditure plans. For example, it uses the IPO timelines of CXMT and YMTC to gauge the sustainability of local equipment demand, and observes price hikes at wafer fabs and OSATs in Q2 to evaluate their pricing power and future margin trends. Second, for downstream demand, the report employs a segmented market analysis, breaking down demand into categories such as AI/cloud services, automotive/industrial, and consumer electronics, assessing each for strength and resilience. This method helps identify structural opportunities (e.g., AI-related demand) versus risks (e.g., softness in consumer electronics). Finally, the firm combines upstream supply/price analysis with downstream demand insights to derive earnings outlooks for different semiconductor sub-sectors and individual companies, forming the basis for its rankings and stock recommendations.

Methodology notes

  • Industry/Industrial Analysis FrameworkSupply-demand framework

    Supply-demand analysis across the semiconductor value chain

    The report primarily uses a supply-demand analysis framework to evaluate the investment value of various semiconductor segments. It assesses the transmission of prices and profitability by analyzing upstream equipment order backlogs (indicating supply capacity and demand strength) and changing demand across downstream segments (such as AI, automotive, consumer electronics).

  • Industry/Industrial Analysis FrameworkUpstream-Midstream-Downstream Value Chain Transmission

    Cost and price transmission along the value chain

    The report emphasizes the transmission effects of cost pressures (e.g., rising material costs) and market conditions across the semiconductor value chain. Upstream equipment vendors benefit from foundry expansion demand; midstream manufacturers and packaging firms can partially pass on cost increases to downstream buyers; whereas certain downstream fabless IC design firms face squeezed margins due to weak end-market demand preventing cost pass-through. This transmission analysis is key to identifying structural opportunities and risks within the industry.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • Iluvatar CoreX-H (9903.HK)
    As a fabless AI chip designer, benefits from strong AI application demand and a stable supply chain, positioned as the top pick in this space.
    Strengths
    Stable supply, breakthroughs in customers and products.
    Weaknesses
    Not elaborated in the report.
    Comparison
    No direct comparison made in the report.
    Risks
    Not elaborated in the report.
  • NAURA-A (002371.SZ) / AMEC-A (688012.SS)
    As leading semiconductor equipment (WFE) platforms, directly benefit from strong domestic capex in memory and advanced logic fabs.
    Strengths
    Platform companies benefiting from overall industry capex upcycle.
    Weaknesses
    Not elaborated in the report.
    Comparison
    Both considered leading equipment platforms and expected to benefit jointly.
    Risks
    Not elaborated in the report.
  • Luxshare-A (002475.SZ)
    As an Apple supply chain company, benefits from higher share in premium iPhone models, leveraging stronger-than-expected iPhone sales.
    Strengths
    High exposure to premium iPhone models.
    Weaknesses
    Not elaborated in the report.
    Comparison
    Expected to benefit most due to its share in high-end models.
    Risks
    Not elaborated in the report.
  • Cowell e Holdings - H (1415.HK)
    Listed as one of the top regional tech stock picks.
    Strengths
    Not detailed in the report.
    Weaknesses
    Not detailed in the report.
    Comparison
    No direct comparison made in the report.
    Risks
    Not elaborated in the report.

Key data

  • China tech sector gain in May18%The report views the subsequent pullback as a buying opportunity
  • 2026 YoY growth forecast for domestic WFE supplier memory demandover 50%Year-over-year growth expectation
  • 2026 YoY growth forecast for domestic WFE supplier advanced logic demandover 30%Year-over-year growth expectation
  • OSAT/foundry pricingstrong and sustained increases in Q2 2026Driving improved profit expectations in second half

Impact & implications

The report suggests that under current market conditions, investors should shift their semiconductor investment strategy from broad-based exposure to a more structural, selective approach. Upstream equipment and manufacturing segments, supported by stronger fundamentals (high order visibility, pricing power), may offer more stable growth and valuation support. For downstream companies, careful screening is required to identify those benefiting from strong demand in AI and automotive, while avoiding those overly exposed to the weak consumer electronics market.

Risks

  • Persistent upstream cost increases combined with weak downstream demand (especially in consumer electronics) could pressure margins for mid- and downstream firms, particularly fabless IC design companies.
  • Semiconductor equipment firms face risks from changes in customer capex plans; if expansions or IPOs by CXMT, YMTC, etc., lag expectations, demand growth could slow.
  • Risk of consumer electronics demand remaining below expectations.

What to watch

  • IPO progress of domestic memory players CXMT and YMTC, as this directly impacts equipment demand.
  • Volume ramp-up of domestic AI chips starting in the second half of 2026, which will drive incremental demand for advanced packaging and test equipment.
  • Pricing trends and capacity utilization changes at foundries and OSATs.
  • Demand trend shifts across downstream segments (cloud/AI, automotive/industrial, consumer electronics).
Zhejiang ICP No. 2022035445-5
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