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Goldman Sachs maintains a Buy on Alibaba, with cloud acceleration and MaaS margin upside as the key bright spots

Institution
Goldman Sachs
Date
2026-05-14
Authors
Ronald Keung, CFA, Timothy Zhao, Steve Qiu, Damian Xie
Company
Alibaba Group
Ticker
BABA / 9988.HK
Industry
China Ecommerce & Logistics
Rating
Buy; APAC Conviction List
BullishLow confidenceThe report maintains a Buy rating, believing that Alibaba's AI and cloud growth acceleration, MaaS commercialization, cloud margin expansion, narrowing quick commerce losses, and a recovery in e-commerce profitability will drive future earnings growth.
AuthorsRonald Keung, CFA, Timothy Zhao, Steve Qiu, Damian Xie
Target priceUS$186 per ADS / HK$180 per share
CoverageAsia-Pacific
Asset classesEquity
SubsidiariesTaobao-Tmall、Freshippo、Tmall Supermarket、Alibaba Cloud、Bailian MaaS API platform、T-Head
Business segmentsAI + Cloud、China eCommerce、Quick Commerce、AIDC、MaaS、IaaS
Research firm divisions/subsidiariesGoldman Sachs(Other)

AI summary card

Goldman Sachs maintains a Buy on Alibaba, with cloud acceleration and MaaS margin upside as the key bright spots

The report argues that although Alibaba's 4Q FY26 headline results were mixed, accelerated AI cloud revenue, rapid MaaS ARR ramp, improved cloud margins, and narrowing quick commerce losses support earnings recovery over the next 12-24 months.

Maintains a Buy rating and is included in the APAC Conviction List; the 12-month target price is US$186 for BABA and HK$180 for 9988.HK, implying about 38.0%/35.5% upside from current prices.
AlibabaBABA9988.HKBuyAPAC Conviction ListAI cloudMaaScloud marginsquick commerceSOTP valuation
  • Cloud revenue in the March quarter grew 38% YoY overall, and external cloud revenue grew 40% YoY; management expects AI-related products to rise from 30% to more than 50% of external cloud revenue within a year.
  • MaaS commercialization has entered a rapid ramp phase, with management targeting ARR of about Rmb10bn/US$1.4-1.5bn in the June quarter and Rmb30bn by year-end.
  • Goldman Sachs expects cloud revenue to grow 40%/41% in 1QFY27E/FY27E, with cloud margin improving to 9.8%/10.6%, though still below the company's long-term 20% target.
  • Goldman Sachs cuts FY27E-FY28E adjusted net income by 12%/3%, but maintains its 12-month SOTP target price of US$186/HK$180 and expects FY27E/FY28E EPS growth of 32%/54%.

Report interpretation

Overview

This is Goldman Sachs' company research and earnings review of Alibaba Group's 4Q FY26 results. The report's core view is that although the quarter's headline results were mixed, faster growth in AI and cloud businesses, MaaS monetization expansion, cloud price increases, and ramp-up of the self-developed T-Head chip are improving cloud margins; meanwhile, better unit economics and narrower losses in quick commerce should support profit recovery in FY27E-FY29E.

Core views

Goldman Sachs believes Alibaba's current valuation does not yet fully reflect its positioning in China's full-stack AI, cloud infrastructure, MaaS platform, and international cloud potential. With US$59bn in net cash, strong e-commerce cash flow, and capital market financing capacity, the company can continue to increase investment in AI To-B and To-C while still delivering double-digit group profit growth over the next several years. The report maintains a Buy rating and a 12-month SOTP target price of US$186/HK$180.

Analysis framework

The report centers on post-4Q FY26 management guidance, cloud revenue and the share of AI-related products, MaaS ARR targets, capital expenditure plans, quick commerce unit economics, CMR growth, and segment profit changes, and combines SOTP valuation, earnings forecast revisions, GS Factor Profile, financial forecasts, and the peer coverage framework to assess the stock's upside.

Methodology notes

  • Valuation methodSOTP

    sum-of-the-parts valuation

    Goldman Sachs uses the SOTP method to derive the 12-month target price, keeping BABA at US$186 per ADS and 9988.HK at HK$180 per share unchanged, based on FY27E valuation.

  • Operating analysisAI + Cloud revenue and margin framework

    Cloud revenue acceleration, MaaS mix improvement, and price increases

    The report treats cloud revenue growth, the share of AI-related product revenue, MaaS's higher gross margin than IaaS, improved inference efficiency, model capability upgrades, and ramping T-Head chip volumes as key variables for cloud margin improvement.

  • Quality and relative comparisonGS Factor Profile

    Growth, Financial Returns, Multiple, and Integrated percentile comparison

    Goldman Sachs uses growth, financial returns, valuation multiples, and integrated percentiles to compare BABA's characteristics versus the market and the Chinese e-commerce and logistics coverage universe; BABA screens strong on growth and valuation multiples, but weaker on financial returns percentiles.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • BABA
    Core coverage name, U.S. ADR
    Strengths
    Buy rating, APAC Conviction List; accelerated cloud and AI growth, ramping MaaS ARR, ample net cash, and 38.0% upside to the current price.
    Weaknesses
    FY27E-FY28E adjusted net profit has been cut, AI model and application investments keep 'All others' losses elevated, and financial returns percentiles are relatively weak.
    Comparison
    Versus Chinese e-commerce and logistics coverage stocks, BABA ranks high on growth and valuation multiples, but lower on financial returns, with a middling overall composite.
    Risks
    Macro or competitive factors causing GMV growth to fall short, slower-than-expected monetization in China retail, weaker-than-expected execution of strategic investments, and a slowdown in cloud revenue growth.
  • 9988.HK
    The same company's Hong Kong-listed shares
    Strengths
    Shares the same fundamentals and Buy rating as BABA, with a 12-month target price of HK$180 and about 35.5% upside versus the current HK$132.80.
    Weaknesses
    Also affected by lower group profit forecasts, losses during the AI investment phase, and competition in China e-commerce.
    Comparison
    A different listing channel for the same underlying fundamentals as BABA, with target price and current price denominated in Hong Kong dollars.
    Risks
    Same as BABA, plus additional exposure to Hong Kong market liquidity, risk appetite, and FX factors.
  • Alibaba Cloud / AI + Cloud
    Key business driver
    Strengths
    External cloud revenue grew 40% YoY, AI-related products are expected to exceed 50% of revenue within a year, MaaS margins are higher than IaaS, and price increases plus T-Head chip volume ramp should support margins.
    Weaknesses
    Compute remains constrained, capital expenditure needs are high, and cloud margins still trail the company's 20% long-term target.
    Comparison
    The report highlights Alibaba's leading position in China's full-stack AI and enterprise AI cloud demand.
    Risks
    Slower cloud revenue growth, weaker-than-expected willingness of AI customers to pay, and slower-than-expected improvements in model capability or inference efficiency.
  • Quick Commerce
    A variable for e-commerce profit recovery and loss narrowing
    Strengths
    Order volumes are growing strongly, AOV and fulfillment efficiency are improving, management expects FY29E profitability, and unit economics may turn positive in some months of FY27E.
    Weaknesses
    Still loss-making, with losses in the June quarter expected to be about Rmb-15bn.
    Comparison
    Synergies with Taobao-Tmall, Freshippo, and Tmall Supermarket should support user acquisition, purchase frequency, and fresh food expansion.
    Risks
    Intensifying competition, subsidy pressure, insufficient improvement in fulfillment efficiency, or weak consumer demand.

Key data

  • Cloud revenue growthTotal cloud revenue +38% YoY; external cloud revenue +40% YoYMarch quarter data; management expects further acceleration ahead.
  • Target share of AI-related cloud revenueMore than 50% of external cloud revenue within one yearAbout 30% in the March 2026 quarter.
  • MaaS ARR targetAbout Rmb10bn/US$1.4-1.5bn in the June quarter; Rmb30bn by year-endMainly driven by the Bailian MaaS API platform and self-developed models such as Qwen and multimodal models.
  • MaaS API growth10x+ growth from May-June 2026 versus Nov-Dec 2025AI coding was cited as a key demand driver.
  • Cloud revenue and margin forecast1QFY27E/FY27E cloud revenue +40%/+41%; cloud margin 9.8%/10.6%The company's long-term cloud margin target is 20%.
  • Capex forecastFY27E/FY28E capex of Rmb178bn/Rmb198bnMainly allocated to AI training and inference compute; expected to remain broadly unchanged.
  • Net cashUS$59bnExcluding long-term debt, supporting continued investment in AI and cloud infrastructure.
  • Quick commerce order growthMixed orders/non-food orders grew 2.7x/3.0x YoYManagement expects profitability in FY29E, and unit economics may turn positive in some months of FY27E.
  • Quick commerce loss forecastAbout Rmb-15bn in the June quarterLosses are expected to narrow further as operating efficiency improves and AOV rises.
  • Earnings forecast revisionsFY27E/FY28E adjusted net profit lowered by 12%/3%Mainly due to higher losses in 'All others', especially investment in AI models and AI applications.
  • EPS recovery forecastFY27E/FY28E EPS +32%/+54% YoYDriven by leadership in AI + Cloud, accelerated cloud growth, and recovery in China e-commerce profits.
  • Target price and upsideUS$186/HK$180; upside 38.0%/35.5%Based on BABA's current US$134.78 and 9988.HK's current HK$132.80.

Impact & implications

The investment implication of the report is that Alibaba is gradually shifting from a traditional e-commerce valuation framework to a profit and valuation re-rating framework driven by AI cloud, MaaS platforms, and full-stack AI capabilities. If cloud growth continues to accelerate, MaaS mix increases, quick commerce losses narrow, and e-commerce profits recover as expected, the stock has significant upside; but if macro conditions, competition, monetization, or cloud growth fall short of expectations, the valuation re-rating may be constrained.

Risks

  • GMV growth falls short of expectations due to macro or competitive factors.
  • Monetization in China retail is slower than expected.
  • Execution on key strategic investments is weaker than expected.
  • Cloud revenue growth slows.
  • AI model and AI application investments drive 'All others' losses above expectations.
  • Compute supply remains constrained or returns on capex are below expectations.

What to watch

  • Whether external cloud revenue growth continues to accelerate from around 40%.
  • Whether the share of AI-related products in external cloud revenue can rise to more than 50% within a year.
  • Whether Bailian MaaS API platform ARR reaches the June quarter target of Rmb10bn and the year-end target of Rmb30bn.
  • The actual contribution of cloud price increases, MaaS mix improvement, and T-Head chip volume ramp to cloud margins.
  • Whether quick commerce unit economics turn positive in some months of FY27E and whether the FY29E profitability target remains visible.
  • Whether CMR growth meets the 1QFY27E/FY27E expectations of -2%/0% under a high base and accounting changes.
  • Whether FY27E/FY28E EPS recovery delivers the expected +32%/+54% YoY growth.
Zhejiang ICP No. 2022035445-5
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