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Jin Jiang Hotels 1Q26 Performance Improved, but Operating Metrics Still Lag Peers

Institution
Goldman Sachs
Date
20260504
Authors
Simon Cheung, Leah Pan, Zhaoheng Chen
Company
Jin Jiang Hotels, Shanghai Jin Jiang International Hotels
Ticker
600754
Industry
AR, EV, Hotels
Rating
Sell
BearishMedium confidenceReiterateMedium-termMaintain Sell rating with a target price of RMB 26.0, as hotel performance continues to lag peers
AuthorsSimon Cheung, Leah Pan, Zhaoheng Chen
Target priceRMB 26.0
CoverageChina
SubsidiariesLouvre
Business segmentsDomestic limited services、Overseas limited services、Full services
Research firm divisions/subsidiariesGoldman Sachs (Asia) L.L.C.(Subsidiary/Legal Entity)

AI summary card

Jin Jiang Hotels 1Q26 Performance Improved, but Operating Metrics Still Lag Peers

Goldman Sachs maintains Sell rating with a TP of RMB 26, noting that despite profit improvement, RevPAR growth remains weak and valuation is high.

Sell | TP RMB 26.0
Earnings ReviewHotel IndustrySell RatingOperating DataValuation Adjustment
  • 1Q26 revenue RMB 3.12bn, +9% YoY
  • Adjusted EBITDA RMB 498mn, +57% YoY
  • Domestic limited-service RevPAR +0.1% YoY to RMB 143
  • Target price raised to RMB 26.0; maintain Sell rating
  • Hotel performance still lags peers

Report interpretation

Overview

Goldman Sachs issued a review of Jin Jiang Hotels' 1Q26 results, noting that while company performance has improved, hotel operations still lag peers. The report maintains a Sell rating and slightly raises the target price from RMB 25.0 to RMB 26.0 based on SOTP valuation.

Core views

On the earnings front, 1Q26 revenue reached RMB 3.12bn (+9% YoY), adjusted EBITDA was RMB 498mn (+57% YoY), and core net profit was RMB 152mn, indicating some margin recovery. Gross margin expanded by 6ppt YoY to 33.4%, mainly driven by lower G&A expense ratios. Operationally, domestic limited-service RevPAR stood at RMB 143 (+0.1% YoY), reflecting weak growth; overseas limited-service RevPAR was RMB 264 (+6% YoY). Regarding network expansion, net hotel additions in 1Q26 were 104, with domestic limited-service adding 111 units while overseas limited-service saw a net reduction of 10, indicating an overall slowdown in opening pace. On valuation, considering YTD trends, analysts fine-tuned 2026-2028E adjusted EBITDA forecasts by 1-4% and raised the 12-month SOTP target price from RMB 25.0 to RMB 26.0. However, given that operating metrics lag peers, a Sell rating is maintained.

Analysis framework

The report employs Sum-of-the-Parts (SOTP) valuation for pricing, deriving the target price based on FY26-28E EBITDA forecasts. It also assesses relative competitiveness by benchmarking operating metrics (e.g., RevPAR growth) against peers, emphasizing the importance of core operating data for valuation. Analysts also monitored the impact of debt structure changes and the progress of the overseas business turnaround on overall valuation.

Methodology notes

  • Valuation MethodologySOTP Valuation

    SOTP Valuation

    Values different business segments separately and sums them up; suitable for diversified companies to more accurately reflect segment-specific value.

  • Industry/Sector Analysis FrameworkVolume-price decomposition

    Volume-Price Decomposition

    Decomposes revenue growth into store count (volume) and per-store revenue (price/RevPAR) growth to analyze drivers and sustainability.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • Jin Jiang Hotels (600754.SS)
    Covered Company
    Strengths
    Profit-side improvement, good cost control
    Weaknesses
    Weak RevPAR growth, lagging peers
    Risks
    Macro volatility, slow overseas recovery

Key data

  • 1Q26 RevenueRMB 3.12bn+9% YoY
  • 1Q26 Adj. EBITDARMB 498mn+57% YoY
  • Domestic Limited-Service RevPARRMB 143+0.1% YoY
  • Target PriceRMB 26.0Raised from RMB 25.0
  • 1Q26 Net Hotel Additions104-46% YoY

Impact & implications

The report argues that despite profit-side improvements, core operating metrics (RevPAR) are growing slowly and lagging peers, justifying the negative rating. Investors should monitor subsequent RevPAR recovery and the overseas business turnaround; valuations may face pressure if operating data does not improve significantly.

Risks

  • Better-than-expected macro conditions leading to faster-than-expected RevPAR growth
  • Faster-than-expected turnaround of Louvre operations in Europe
  • Faster-than-expected debt repayment

What to watch

  • RevPAR growth trends
  • Overseas business recovery
  • Debt structure changes
Zhejiang ICP No. 2022035445-5
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