Focusing on AI and high-value-added smartphone components, we remain bullish on industry leaders such as TDK.
AI summary card
Focusing on AI and high-value-added smartphone components, we remain bullish on industry leaders such as TDK.
Morgan Stanley expects that North American suppliers of high-value-added smartphone components and AI‑related computing firms will post fiscal 2027 earnings that exceed market expectations, with TDK as its top pick, while also remaining bullish on Murata, Alps Alpine, and others.
- F3/27, a North American supplier of high-value-added smartphone components, is expected to post earnings that exceed market consensus.
- The widespread adoption of AI computing hardware is driving robust demand for related components, while hyperscalers have significantly ramped up their capital expenditures.
- TDK is our top pick, benefiting from expanded profitability in rechargeable battery and HDD-related products.
- Murata Manufacturing is expected to perform well, driven by rising demand for high-value-added MLCCs and improved capacity utilization.
- Although Ibiden dominates the ABF packaging market for AI servers, it has been assigned an underweight rating due to overly optimistic market expectations.
Report interpretation
Overview
This research report provides an in-depth analysis of the latest developments in Japan’s electronic components sector. The central thesis is that, driven by the widespread adoption of AI‑powered computing devices and sustained demand from the North American market for high‑value‑added smartphone components, the earnings outlook for relevant suppliers remains robust. The report specifically highlights that, for the fiscal year ending March 2027 (FY27), these companies are expected to deliver results that surpass market consensus estimates. Furthermore, the report offers detailed financial projections and risk assessments for the key companies under coverage, along with specific rating recommendations.
Core views
Demand Side: A Dual-Engine Driver The research report argues that the electronic components industry is currently propelled by two major trends: first, the widespread adoption of AI computing infrastructure; and second, robust demand in the North American market for high-value-added smartphone components. With hyperscalers—large cloud service providers—significantly ramping up capital expenditures, demand remains strong for AI‑server‑related components such as ABF packaging substrates, connectors, and MLCCs. Meanwhile, despite overall pressure on profit margins stemming from the commoditization of smartphones, high‑value‑added parts—including high‑performance camera actuators and premium MLCCs—continue to offer opportunities for earnings growth. Key Company Recommendation Rationale TDK (6762.T, Overweight, Top Pick): As the preferred stock, TDK stands to benefit from expanding profitability in its rechargeable battery business and steady performance in HDD‑related products. The report forecasts sustained medium‑to‑long-term earnings growth, driven not only by lithium batteries but also by HDDs, sensors, and passive components. Murata Manufacturing (6981.T, Overweight): We are optimistic about the growing demand for its high‑value‑added MLCCs (multilayer ceramic capacitors) and the maintenance of elevated utilization rates. Rising MLCC requirements from AI servers should help sustain strong margins, while RF module sales are expected to bolster profitability after FY2023 Q3. Alps Alpine (6770.T, Overweight): Starting in April–June, shipments of high‑performance smartphone camera actuators are anticipated to ramp up, contributing significantly to earnings. Although below the company’s mid‑term targets, results are still projected to substantially exceed market consensus. Niterra (5334.T, Overweight): The company continues to deliver solid earnings growth in both the automotive spark plug replacement market and its semiconductor manufacturing equipment (SPE) electrostatic chuck business. While total spark plug demand remains relatively flat, Niterra has been steadily expanding its market share and enjoys attractive aftermarket margins. Hirose Electric (6806.T, Overweight): The firm benefits from expanding profitability in general industrial machinery and AI server connector markets. Its fabless production model sustains high margins, while securing high‑margin projects has fueled continued revenue growth. Cautionary Recommendations Ibiden (4062.T, Underweight): Despite an expected near‑100% market share in NVIDIA’s FC packaging segment and rising ABF packaging sales for AI servers, the report believes market expectations may be overly optimistic. With glass cloth shortages likely to persist through FY2023 Q3 and new production lines driving higher costs, FY2023 Q3 earnings could fall short of overly bullish projections, posing downside risks to the stock price. Hamamatsu Photonics (6965.T, Underweight): A decline in FY2022 Q3 earnings appears unavoidable, and even if recovery begins in FY2023 Q1, a full rebound will take considerable time. High inventory levels suggest that it will require time for utilization rates to improve and for profits to fully recover. Industry Trends and Competitive Landscape The report highlights that smartphone commoditization may exert downward pressure on profit margins, yet automotive electrification and other emerging applications are opening new avenues for growth. In a weak yen environment, Japanese electronic component manufacturers enjoy enhanced cost competitiveness relative to their South Korean, Taiwanese, and Chinese counterparts—particularly those with a higher proportion of domestic production or lower reliance on imported materials, such as Murata, Taiyo Yuden, and Nippon Chemi-Con. However, for companies with significant overseas production, exchange rate fluctuations have a more limited impact on competitiveness.
Analysis framework
The research report employs a hybrid analytical approach that combines top-down and bottom-up methodologies. First, starting with macroeconomic and industry trends, the report identifies two key drivers: the widespread adoption of AI computing and surging demand for high‑value‑added smartphone components in North America. By examining hyperscaler capital expenditure patterns and the structural shift in the smartphone market—from volume‑driven growth to value‑driven growth—the report establishes a robust foundation for assessing industry cyclicality. Second, the analysis delves into specific sub‑segments to conduct supply‑and‑demand assessments. For instance, in the MLCC space, attention is paid to utilization rates and the share of high‑margin products; in the packaging substrate segment, focus is placed on the market share of GPU‑based AI server packages and the associated technological barriers; and in automotive electronics, the analysis highlights the increased per‑vehicle component usage driven by electrification and智能化. Finally, the report conducts stock‑specific screening by integrating company fundamentals. By comparing earnings forecasts, valuation metrics (P/E, P/B, EV/EBITDA), currency sensitivity, and competitive advantages—such as technological moats, market share, and production footprint—the report assigns tailored ratings and price targets. Notably, the report underscores the importance of “expectation gaps”: it adopts a cautious stance toward companies whose market consensus is overly optimistic (e.g., Ibiden), while assigning a more bullish rating to firms poised to deliver earnings that exceed expectations (e.g., TDK, Murata).
Methodology notes
Supply–demand gaps in AI servers and high-value-added smartphone components
The research report assesses the earnings resilience and pricing power of relevant companies by analyzing the rise in AI server capital expenditures on the demand side, as well as supply-side constraints—such as capacity bottlenecks or high utilization rates—in specific high-value-added components like ABF substrates and高端MLCC.
FX Sensitivity Analysis (FX Sensitivity)
The research report meticulously quantifies the impact of JPY/USD exchange rate fluctuations on each company’s operating profit. By projecting various exchange rate scenarios—such as JPY 145 to USD 1 versus JPY 155 to USD 1—it assesses how a weaker yen affects the cost competitiveness and earnings resilience of Japan’s export-oriented electronic components firms.
Target price derivation based on DCF
The research reports value the major covered companies using a DCF model, with parameters such as the risk-free rate, beta, equity risk premium, and perpetual growth rate carefully calibrated to derive intrinsic value and establish target prices, rather than relying solely on relative valuation multiples.
Asset mapping & comparison
Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).
- TDK (6762.T)Benefit: Expansion in profitability across the rechargeable battery and HDD businesses; top-pick stock.
- Strengths
- Diversified business portfolio with high visibility for medium- to long-term profit growth.
- Comparison
- Compared with other passive-component manufacturers, TDK’s strategic positioning in the battery and magnetic-materials sectors endows it with greater resilience.
- Murata Manufacturing (6981.T)Benefit: Rising demand for high-value-added MLCCs and increased utilization driven by AI servers.
- Strengths
- The company boasts leading MLCC technology, a high market share, and robust profitability.
- Comparison
- In the MLCC sector, it enjoys stronger pricing power and greater economies of scale compared to Taiyo Yuden.
- Ibiden (4062.T)Underperform/Prudent: Market expectations are overly optimistic, and earnings may fall short of consensus estimates.
- Strengths
- It holds a dominant position in the NVIDIA GPU ABF packaging market.
- Weaknesses
- Shortages of fiberglass cloth are constraining production capacity, while costs for new production lines have risen.
- Comparison
- Compared with other PCB manufacturers, its monopolistic position in the high-end AI packaging segment is a double-edged sword.
- Risks
- Downward revisions in market consensus have led to a decline in the stock price.
- Alps Alpine (6770.T)Benefit: Scaling up of high-performance camera actuators
- Strengths
- It possesses technological advantages in key components of smartphone camera modules.
- Weaknesses
- Earnings growth remains below the company’s mid‑term plan targets.
- Risks
- High-end smartphone shipments have slowed.
Key data
- TDK F3/27 Estimated Operating Profit348.1 billion Japanese yenBased on the baseline scenario forecast, earnings expansion is expected to continue.
- Murata F3/27 Estimated Operating Profit459.3 billion Japanese yenBenefiting from high MLCC utilization rates and AI-driven demand
- Ibiden F3/27 Estimated Operating Profit106.4 billion Japanese yenAlthough growth was recorded, it is deemed to have fallen short of the market’s overly optimistic expectations.
- Industry-average F3/27 P/E25.9xBased on the average of companies covered in research reports
Impact & implications
For investors, research reports recommend focusing on leading Japanese electronic component manufacturers that stand to benefit directly from AI infrastructure development and the premiumization of smartphones. TDK and Murata are viewed as core holdings, given their robust technological moats and strong market positions in their respective segments, coupled with high earnings visibility. By contrast, companies like Ibiden—though embedded in the AI value chain—are already fully priced in, with valuations potentially overestimating near-term prospects; investors should remain cautious of downside risks stemming from missed earnings expectations. Moreover, a weaker yen generally supports Japanese electronic component exporters, but it is crucial to differentiate among firms based on their overseas production footprints and cost structures to accurately assess the currency’s net impact on profitability.
Risks
- Smartphone market demand has slowed, and shipments of high-end models may fall short of expectations.
- AI server capital expenditure growth has slowed.
- Fluctuations in raw material prices and supply chain disruptions (such as shortages of glass fabrics)
- The Impact of Exchange Rate Fluctuations on the Profits of Export-Oriented Enterprises
- Intensified market competition has led to a decline in product prices.
What to watch
- New smartphone launch and sales data for North America’s leading brands
- Hyperscalers’ quarterly capital expenditure guidance
- Monthly shipments and inventory levels of MLCCs and ABF substrates
- The Trend of the Japanese Yen Against the U.S. Dollar
- The divergence between each company’s actual earnings for the fiscal year ending March 27 and the market consensus