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China property FY25 results have not yet bottomed, with continued divergence between SOEs and private firms

Institution
JPMorgan
Date
2026-04-07
Authors
Karl Chan, Jocelyn Gao, Venus Choi
Company
China Property
Ticker
-
Industry
Mainland China/Hong Kong Property & Conglomerates
Rating
Multiple ratings: Overweight, Neutral, Underweight
NeutralLow confidenceThe report believes developers' margins have not yet bottomed and FY26E still faces pressure, with FY27E possibly testing stabilization; in property management, SOEs should post moderate growth while private firms remain under pressure, and sector performance will depend more on policy expectations and sales momentum.
AuthorsKarl Chan, Jocelyn Gao, Venus Choi
Asset classesEquity
Business segmentsReal estate development、Property management、Commercial real estate / shopping malls、Community value-added services
Research firm divisions/subsidiariesJ.P. Morgan Securities (Asia Pacific) Limited(Other)、J.P. Morgan Broking (Hong Kong) Limited(Other)

AI summary card

China property FY25 results have not yet bottomed, with continued divergence between SOEs and private firms

JPMorgan believes China property developers' margins are still declining, SOE property managers are more resilient, and second-quarter share prices are mainly driven by policy expectations and sales momentum.

Overall view is cautious and differentiated: favor companies with SOE backgrounds, healthy balance sheets, market-share gains, and advantages in commercial or recurring income; remain cautious or underweight on distressed private developers and developers facing liquidity pressure.
China real estateFY25 earnings reviewMargin compressionState-owned developersProperty managementPolicy expectationsSales divergence
  • SOE developers' FY25 core net profit declined 18% on average YoY, while development margins fell from 15.1% in FY24 to 14.6% in FY25, with FY26E expected to decline further to 14.1% and FY27E possibly being the first year to test stabilization.
  • The property management segment shows clear divergence: SOE core net profit grew 5% on average YoY, while private firms fell 16% YoY; FY26E is expected to see SOE growth of 7% and private firms down 14%.
  • There is still structural alpha on the sales side, with Jinmao's sales up 23% YTD and COLI's up 11%; both could also outperform the industry in FY26E.
  • The report keeps CR Land, CR Mixc, and Jinmao as preferred names; at 0.3x P/B, COLI's risk-reward is also seen as improving.
  • Distressed developers such as Country Garden, SUNAC, Shimao, and Vanke still face pressure from sales, liquidity, restructuring, or margins, and the report sees no clear sign of a turnaround.

Report interpretation

Overview

This report reviews FY25 results for China property developers and property management companies. The core conclusion is that the industry has not yet bottomed: developers' margins are still compressing, SOEs are relatively stable on the balance sheet but earnings remain under pressure, and property management is showing a split between moderate SOE growth and continued private-sector weakness. In the near term, share-price drivers will come more from the policy-expectation window and sales momentum than from the reported results themselves.

Core views

On the developer side, SOE core net profit fell 18% on average YoY, development margins have still not stabilized, and margins are expected to fall again in FY26E before potentially stabilizing in FY27E. On the property management side, SOE profitability and gross margins are more stable, while private firms are dragged down by profit pressure, receivables, and slower growth. At the stock level, the report prefers CR Land, CR Mixc, and Jinmao, and believes COLI has better risk-reward at a low valuation; for distressed developers such as Country Garden, SUNAC, and Shimao, the report sees no reversal logic.

Analysis framework

The report assesses FY25 earnings, combining core net profit, development business margins, core net margin, impairment provisions, sales growth, land-acquisition intensity, balance-sheet covenant compliance, receivables days, payout ratio, and valuation multiples to evaluate the relative fundamentals and target prices of developers and property management companies. Valuation methods include one-year forward P/B, P/E, segment-weighted P/E, and market capitalization / contracted sales, among others.

Methodology notes

  • Valuation methodsOne-year forward P/B

    Estimate developers' target prices using the target one-year forward P/B ratio

    COLI's target price of HK$16.50 is based on 0.4x one-year forward P/B; Vanke H's target price of HK$2.25 is based on 0.25x P/B; the different multiples reflect differences in SOE status, distressed status, asset quality, and financing support.

  • Valuation methodsOne-year forward P/E

    Estimate the value of property management and recurring-income assets using the target one-year forward P/E ratio

    CR Mixc's target price of HK$55.00 is based on 25x one-year forward P/E, reflecting the scarcity of commercial management, growth visibility, and high dividend payout; Poly Property Services is based on 12x P/E.

  • Fundamental analysisMargin and sales momentum tracking

    Judge the industry's cycle position through development margins, core net margins, contracted sales, and land-acquisition intensity

    The report believes development margins fell from 15.1% in FY24 to 14.6% in FY25 and may decline to 14.1% in FY26E, indicating profitability has still not bottomed; on the sales side, Jinmao and COLI's positive growth is viewed as a relative advantage.

  • Credit and balance sheetThree Red Lines and liquidity risk

    Measure developer risk through leverage compliance, financing pressure, and restructuring progress

    The report notes that major SOEs and Longfor comply with the three red lines, while distressed developers still face sizable impairments, refinancing pressure, declining sales, and uncertainty over debt restructuring.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • China Resources Land Limited (1109.HK)
    One of the preferred developers, rated Overweight, target price HK$37.00
    Strengths
    SOE background, top-ten developer, high-quality investment property portfolio, sales growth may outperform, and a strong historical execution record.
    Weaknesses
    Development margins are still affected by the industry cycle.
    Comparison
    The report assigns it one of the higher valuation multiples among Hong Kong-listed Chinese developers, reflecting scarcity and the quality of recurrent income.
    Risks
    Construction delays, contracted sales below expectations, and a clear slowdown in China's retail market.
  • China Resources Mixc Lifestyle Services Limited (1209.HK)
    One of the preferred property management / commercial management companies, rated Overweight, target price HK$55.00
    Strengths
    Strong scarcity value in commercial management, rising shopping-mall market share, management incentives, the parent company's shopping-mall opening pipeline, and a 100% payout ratio.
    Weaknesses
    The valuation is relatively high, requiring greater growth visibility and execution.
    Comparison
    The target 25x one-year forward P/E is among the higher levels for property management companies.
    Risks
    Value-destructive M&A, new shopping-mall openings slower than expected, and the parent developer's sales momentum slower than expected.
  • China Overseas Land & Investment Ltd. (0688.HK)
    SOE developer, rated Overweight, target price HK$16.50
    Strengths
    Long operating record, healthy balance sheet, prudent management, potential market-share gains, and sales that may remain positive.
    Weaknesses
    Development margins are still affected by the industry downturn.
    Comparison
    At around 0.3x P/B currently, the report sees improved risk-reward.
    Risks
    Sales momentum slower than expected, land acquisition slowing, and construction progress delays.
  • China Merchants Shekou Industrial Zone Holdings Co. Ltd. - A (001979.SZ)
    SOE developer, rated Overweight, target price RMB10.50
    Strengths
    Scarcity of SOE names among top-ten developers, high-quality Shenzhen-focused land bank, relatively large recurring-income scale, and sales and earnings growth that may outperform peers.
    Weaknesses
    Sensitive to Shenzhen policy and the regional market.
    Comparison
    The target P/B is 0.96x, higher than some peers, reflecting SOE background and land-bank quality.
    Risks
    A material tightening of Shenzhen policy, weaker-than-expected sales momentum, and a worse-than-expected net debt ratio.
  • Seazen Group Ltd. (1030.HK) / Seazen Holdings Co., Ltd. - A (601155.SS)
    Rated Neutral
    Strengths
    Compared with distressed developers, it has a higher valuation multiple and potential upside from sales, margins, and dividend improvement.
    Weaknesses
    It still faces pressure from sales, land acquisition, construction, and the credit environment.
    Comparison
    The target P/B is higher than that of distressed developers, but it does not enjoy the scarcity premium of the report's preferred SOE names.
    Risks
    Sales momentum weaker than expected, slower land acquisition, construction delays, a tighter credit environment, and demand shocks in lower-tier cities.
  • China Vanke - H (2202.HK) / China Vanke - A (000002.SZ)
    Rated Underweight, target prices of HK$2.25 and RMB3.30 respectively
    Strengths
    Potential upside could come from better-than-expected sales, further liquidity support from Shenzhen Metro, or major asset disposals.
    Weaknesses
    It is in the middle of a restructuring process, and sales and liquidity pressure remain high.
    Comparison
    The valuation references the average distressed developer level and incorporates potential Shenzhen Metro support.
    Risks
    Sales weaker than expected and liquidity pressure worse than expected.
  • Country Garden Holdings (2007.HK)
    Rated Underweight, target price HK$0.20
    Strengths
    If sales outperform expectations and lower-tier cities improve broadly, there is upside risk.
    Weaknesses
    The distressed situation is clear, and the report sees no turnaround logic; it may continue losing share to SOEs and non-distressed peers.
    Comparison
    The target valuation is based on 0.3x market cap / contracted sales, referencing the average distressed developer level and assuming full dilution after MCB conversion.
    Risks
    A significant slowdown in lower-tier city sales, construction delays, and weaker-than-expected financial management.
  • SUNAC China Holdings (1918.HK)
    Rated Underweight, target price HK$0.80
    Strengths
    If high-tier city sales, margins, or deleveraging improve faster than expected, there is upside risk.
    Weaknesses
    The distressed situation continues, and the report sees no hope of a reversal; market share may keep eroding.
    Comparison
    The target P/B is 0.4x, in line with developers facing liquidity concerns.
    Risks
    Construction delays, land acquisition worse than expected, and margins worse than expected.
  • Shimao Group Holdings Ltd (0813.HK)
    Rated Underweight, target price HK$0.15
    Strengths
    If contracted sales outperform expectations, refinancing resumes, or large-scale asset disposals occur, there is upside risk.
    Weaknesses
    Refinancing remains difficult, sales are weak, and asset disposals are slow; the report sees no signs of hope.
    Comparison
    The target valuation is 0.1x market cap / contracted sales, referencing distressed developers with negative equity and losses.
    Risks
    Contracted sales below expectations and debt restructuring outcomes worse than expected.
  • China Overseas Property Holdings Limited (2669.HK)
    Rated Underweight, target price HK$3.50
    Strengths
    Potential upside catalysts include value-accretive M&A, faster COLI sales, and better-than-expected growth in value-added services and billed area.
    Weaknesses
    The company has disappointed the market multiple times, including related-party transaction disputes, results misses, and the latest earnings miss.
    Comparison
    The target is 8x one-year forward P/E, below the 10-15x level for SOE peers, reflecting a weaker track record.
    Risks
    Value-destructive M&A, COLI sales growth below expectations, and margins worse than expected.
  • Poly Property Services Co., Ltd. (6049.HK)
    Rated Overweight, target price HK$41.50
    Strengths
    Backed by a parent company that is among the top five SOE developers, with a strong expansion record, efficient community value-added services, diversified business lines, and SOE advantages in public-facilities services.
    Weaknesses
    Labor costs and M&A execution may affect margins.
    Comparison
    The target 12x one-year forward P/E is in line with the target multiples of SOE property management peers.
    Risks
    A significant increase in labor costs, value-destructive M&A, weaker-than-expected billed-area growth, and margin compression.
  • Greentown Service Group Co. Ltd. (2869.HK)
    Rated Overweight, target price HK$5.50
    Strengths
    The report title suggests that its earnings momentum is expected to continue.
    Weaknesses
    The property management sector as a whole still faces receivables and margin pressure.
    Comparison
    The target price is based on 14x one-year forward P/E.
    Risks
    The excerpt does not provide a full risk section; attention should be paid to margins, VAS growth, and receivables performance.

Key data

  • FY25 core net profit of SOE developersAverage YoY decline of 18%This reflects continued pressure on developers' profitability.
  • SOE development business margin15.1% in FY24, 14.6% in FY25, and 14.1% expected in FY26EThe report expects FY27E to be the first year to test stabilization.
  • SOE core net margin5.7% in FY24, 5.1% in FY25, and expected to recover to 5.4% in FY26EThe rebound mainly comes from a larger contribution from non-development business income.
  • FY26E sales of TOP100 developersExpected to decline 12% YoYNBS nationwide sales value is expected to decline 7% YoY.
  • Jinmao and COLI year-to-date salesJinmao +23%, COLI +11%The report sees sales alpha in both companies.
  • FY25 core net profit of SOE property managersAverage YoY growth of 5%Private-sector peers declined 16% YoY in the same period.
  • FY26E core net profit forecast for property managementSOEs +7%, private firms -14%The divergence is expected to continue.
  • Gross margin of SOE property managers / property management gross margin21.3% / 14.5%The report expects this to stabilize in FY26E.
  • Days sales outstanding for receivables in property managementSOEs 78 days, private firms 133 daysSOEs rose slightly from 73 days at the end of 2024 to 78 days at the end of 2025, while private firms remain at a high level.

Impact & implications

The report's implication for the sector is cautious: earnings alone are not enough to confirm a cyclical bottom, and investment opportunities mainly come from structural divergence. Companies with SOE backgrounds, rising sales share, healthy balance sheets, or advantages in commercial real estate or recurring income from property management may command valuation premiums; distressed developers that do not materially improve sales, financing, and restructuring are still likely to underperform.

Risks

  • Policy support may be weaker or slower than expected, causing sales and valuation recovery to fall short of expectations.
  • Developer margins may keep compressing and fail to stabilize before FY27E.
  • Sales momentum may be weaker than expected, especially from lower-tier city demand shocks and continued market-share loss among private firms.
  • Refinancing, debt restructuring, and asset disposal progress for distressed developers may be worse than expected.
  • Construction handover delays, slower land acquisition, or deteriorating net debt ratios.
  • Property management companies may face elevated receivables days, margin compression, rising labor costs, or value-destructive M&A.
  • A slowdown in China's retail market may affect recurring income from commercial real estate and shopping malls.

What to watch

  • The Politburo meeting in late April and the subsequent real-estate policy window.
  • Monthly trends in TOP100 developers' sales and nationwide NBS sales value.
  • Sales growth and land-acquisition intensity of SOE developers such as Jinmao, COLI, CR Land, and CMSK.
  • Whether development margins continue to decline in FY26E as expected and test stabilization in FY27E.
  • Core net profit growth, gross margins, receivables days, and payout ratios of SOE versus private property managers.
  • Liquidity support, debt restructuring, and asset disposal progress at distressed developers such as Vanke, Country Garden, SUNAC, and Shimao.
  • The pace of shopping-mall openings, commercial sales momentum, and dividend delivery at CR Mixc.
Zhejiang ICP No. 2022035445-5
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