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H World's 1Q26 results were in line with expectations, with improving profitability and hotel expansion supporting the Buy rating

Institution
Goldman Sachs
Date
2026-05-16
Authors
Leah Pan, Simon Cheung, CFA, Alpha Wang, Zhaoheng Chen
Company
H WORLD GROUP LTD
Ticker
HTHT.US
Industry
Lodging
Rating
Buy
BullishLow confidenceThe report believes 1Q26 results were in line with expectations, with improving profitability, hotel openings and RevPAR growth back on track. ASEAN expansion and investment in the membership system are expected to create incremental opportunities, while valuation remains attractive.
AuthorsLeah Pan, Simon Cheung, CFA, Alpha Wang, Zhaoheng Chen
CoverageEurope
Asset classesEquity
SubsidiariesDeutsche Hospitality
Business segmentsHotel operations、Hotel franchising、Membership system、Leisure travel、Inbound tourism、ASEAN expansion
Research firm divisions/subsidiariesGoldman Sachs(Other)

AI summary card

H World's 1Q26 results were in line with expectations, with improving profitability and hotel expansion supporting the Buy rating

Goldman Sachs maintains a Buy rating on H World Group, believing that improved profitability, solid progress in hotel openings and RevPAR growth, plus ASEAN expansion and membership system investment, will continue to support growth.

Goldman Sachs maintains a Buy rating on H World Group (HTHT/1179.HK) and believes Atour, which is also rated Buy, is attractive at about 10x EV/EBITDA.
Buy1Q26 resultsRevPAR growthHotel expansionASEAN expansionMembership systemFree cash flow yield
  • 1Q26 results were broadly in line with expectations, and the market may react positively to improving profitability, hotel openings proceeding as planned, and a recovery in RevPAR growth.
  • The stock trades at about 11x FY26E EV/EBITDA and offers a 5.7% free cash flow yield, which the report says makes the valuation attractive.
  • Member booked room nights grew 11% year over year to 60 million room nights, and the H Reward membership program continues to be invested in to capture leisure and inbound travel opportunities.
  • The company plans incremental expansion into ASEAN countries while continuing to monitor Chinese hotel franchisee funding channels, and the recovery in consumption and travel demand.

Report interpretation

Overview

This report is Goldman Sachs' commentary on H World Group's 1Q26 results. The report says the company's performance was in line with expectations, profitability improved, hotel openings and RevPAR growth are on track, and the company is advancing incremental expansion into ASEAN countries. The conclusion is positive and the Buy rating is maintained.

Core views

The key views are: first, 1Q26 results delivered positive signals of improved profitability, hotel expansion proceeding as planned, and RevPAR recovery; second, valuation is attractive at about 11x FY26E EV/EBITDA and a 5.7% free cash flow yield; third, continued investment in the H Reward membership system should help capture growth in leisure and inbound travel; fourth, ASEAN expansion provides a new growth avenue, but China's macro backdrop, franchisee funding channels, and the recovery in consumption and travel demand remain key constraints.

Analysis framework

The report analyzes earnings results, conference call takeaways, valuation, membership system operating data, peer comparisons, and major risks. On valuation, it focuses on FY26E EV/EBITDA and free cash flow yield, and makes a side-by-side comparison with Atour, which is also rated Buy.

Methodology notes

  • Valuation and fundamentalsFY26E EV/EBITDA and free cash flow yield

    Forward valuation and cash flow return

    The report notes that H World trades at about 11x FY26E EV/EBITDA and offers a 5.7% free cash flow yield, supporting the view that valuation is attractive.

  • Factor analysisGS Factor Profile

    Growth, financial return, valuation multiples and composite percentile

    Goldman Sachs Factor Profile compares a stock's position versus the market and peers across growth, financial return, multiples and composite measures. Growth uses forward indicators such as sales, EBITDA and EPS; financial return uses metrics such as ROE, ROCE and CROCI; multiples use indicators such as P/E, P/B, EV/EBITDA and EV/FCF.

  • M&A scenarioM&A Rank

    Acquisition probability ranking

    Goldman Sachs uses M&A Rank to assess the probability that a company becomes an acquisition target, where 1 indicates high probability, 2 medium probability and 3 low probability; if the rank is 1 or 2, an M&A component may be included in the target price.

  • Research databaseQuantum

    Financial history, forecasts and ratio database

    Quantum is Goldman Sachs' proprietary database used to access detailed historical financial statements, forecasts and ratios for single-name deep dives and cross-industry, cross-market comparisons.

Asset mapping & comparison

Structured mapping from thesis to named assets (strengths, weaknesses, peers, risks).

  • H World Group (ADR) (HTHT.US)
    Primary covered name
    Strengths
    Improving profitability, hotel openings and RevPAR growth are proceeding as planned, with valuation at about 11x FY26E EV/EBITDA and a 5.7% free cash flow yield.
    Weaknesses
    Sensitive to China's macro backdrop, travel consumption recovery and franchisee funding channels.
    Comparison
    The report notes that Atour, also rated Buy, trades at about 10x EV/EBITDA, below H World.
    Risks
    Weak macro conditions, RevPAR growth below expectations, fewer-than-expected new franchisees, slower recovery in consumption and travel demand, dilutive M&A, and operational and cash drag from Deutsche Hospitality.
  • H World Group (H) (1179.HK)
    Same company's Hong Kong-listed security
    Strengths
    Shares the same fundamental logic as the ADR, with Buy coverage on HTHT/1179.HK.
    Weaknesses
    Also affected by Chinese hotel demand and funding conditions.
    Comparison
    Represents the same company as the ADR counterpart, with a disclosed price of HK$35.48.
    Risks
    Same as HTHT.US, including RevPAR, new franchisee additions, recovery in consumption and travel, and M&A risk.
  • Atour Lifestyle Holdings (ATAT)
    Peer comparable company
    Strengths
    Goldman Sachs also rates it Buy, and it trades at about 10x EV/EBITDA.
    Weaknesses
    Mentioned only as a peer valuation comparison, without a full fundamental analysis.
    Comparison
    Trading multiple is below H World's roughly 11x FY26E EV/EBITDA.
    Risks
    Peer hotel demand and macro consumer environment volatility could affect valuation and performance.
  • Deutsche Hospitality
    Risk source within H World's business
    Strengths
    The report does not provide clear evidence of strengths.
    Weaknesses
    May create weaker-than-expected operating performance and cash drag.
    Comparison
    Listed separately as a risk item for H World.
    Risks
    Operating performance weaker than expected and cash drag.

Key data

  • 1Q26 results viewIn line with expectationsBoth the report title and body point to 1Q26 results in line.
  • FY26E EV/EBITDAAbout 11xThe report believes H World's current valuation is attractive.
  • Free cash flow yield5.7%Used as a supporting indicator for valuation attractiveness.
  • Member booked room nights60 million room nights, up 11% year over year1Q26 member booked room nights grew healthily, and the CRS contribution ratio was broadly stable.
  • Peer Atour valuationAbout 10x EV/EBITDAGoldman Sachs also rates Atour Buy and believes its valuation is lower.
  • Disclosure priceH World Group (ADR) $45.42; H World Group (H) HK$35.48From the company-specific regulatory disclosure section.

Impact & implications

If improving profitability, hotel openings, RevPAR growth and ASEAN expansion continue to play out, H World's valuation attractiveness and the support for the Buy rating should strengthen. Investment in the membership system may improve the company's ability to capture leisure and inbound travel demand. However, weak macro conditions, constrained franchisee financing, slower-than-expected recovery in consumption and travel, dilutive M&A, and the drag from Deutsche Hospitality's operations could all weaken the investment case.

Risks

  • Weaker-than-expected macro conditions leading to slower-than-expected RevPAR growth.
  • Weaker-than-expected financing channels in China leading to fewer new franchisees than expected.
  • Slower-than-expected recovery in Chinese consumption and travel demand.
  • Dilutive M&A could affect shareholder returns.
  • Weaker-than-expected operating performance and cash drag from Deutsche Hospitality.

What to watch

  • Whether RevPAR growth can continue to recover in subsequent quarters.
  • Whether hotel openings and franchisee expansion continue to proceed as planned.
  • The recovery in Chinese franchisee financing channels and consumption/travel demand.
  • The conversion effectiveness of H Reward membership investment for leisure and inbound travel.
  • The pace, investment and returns of ASEAN expansion.
  • Whether dilutive M&A occurs and the cash flow impact from Deutsche Hospitality.
Zhejiang ICP No. 2022035445-5
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